Country Road: Autumn Winter 25 Campaign

Jan 2025

Country Road's Autumn Winter 25 campaign captures the spirit of the season through a blend of editorial precision and commercial functionality. Photographed by Simon Lekias under the creative direction of Rupert Carr-gregg, the series draws on natural light to highlight the clean lines and layered textures of the collection. From urban street settings to sharp architectural backdrops, the campaign prioritizes a sophisticated aesthetic. The imagery features a mix of portrait and motion-focused compositions, utilizing an analogue-inspired approach to emphasize the apparel's tactile quality. Hair and makeup styling by Alan White and Linda Jefferyes respectively complete the look, grounding the collection in a refined, minimalist palette.

Editorial, Vertical, Clean

Natural light

Advertising Campaign