Casablanca
Casablanca's luxury fashion campaigns blending sportswear, surrealism and travel across editorial work
Featured Casablanca projects
This week's top Casablanca projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Casablanca · Casablanca F/W 2026 Campaign
The Casablanca F/W 2026 campaign masterfully weaves a narrative of high-end leisure and cultural discovery, grounding its latest luxury fashion collection in the evocative landscape of Egypt. Through the visionary lens of photographer Theo Liu, the series transitions seamlessly between ornate, gilded interiors and the sprawling, iconic vistas of the Giza pyramids. This cinematic editorial project leans into the brand's penchant for vibrant storytelling, juxtaposing the sharp tailoring of green velvet tracksuits and knit dresses against the sun-drenched, desert-urban backdrop. Under the creative guidance of designers and art directors, the campaign utilizes a documentary-style aesthetic that feels both candid and meticulously curated. By integrating live-action technique and varied lighting—ranging from harsh, high-contrast flash to the soft, golden glow of a desert sunset—the work transcends traditional fashion imagery to offer a more grounded, lifestyle-driven experience. Stylists Ahmed Rashwan and Akeem Smith elevate the visual depth, ensuring every texture, from vintage furniture to intricate gold hardware on garments, is rendered with precision. The resulting imagery creates an intimate sense of connection among the cast, capturing moments of genuine repose that define the Casablanca ethos. It is a sophisticated, travel-inspired exploration of heritage and contemporary style that feels as much like an evocative visual diary as it does a commercial showcase for the season’s boldest pieces.
Project Casablanca · Pre-Fall 2026 Ad Campaign
Casablanca’s Pre-Fall 2026 ad campaign transports the viewer into a surreal, high-fashion odyssey where luxury fashion houses intersect with the vast, untamed beauty of the desert. Under the creative direction of Charaf Tajer and the art direction of Steve Grimes, the campaign leans into an elevated lifestyle narrative that feels both cinematic and deeply rooted in editorial precision. Photographer Per Appelgren captures this vision through a series of striking frames that leverage natural light to accentuate the textures of knitwear, monogrammed leather goods, and intricate silk accessories. From sun-drenched dunes reflecting a golden hour glow to ethereal, low-key nocturnes set against starlit skies, the imagery creates a dreamlike tension between industrial metallic props and rugged, natural landscapes. The styling, curated by Helena Tejedor with meticulous hair by Soichi Inagaki and makeup by David Gillers, seamlessly blends athletic silhouettes with high-end luxury aesthetics. Featuring models Georgia Palmer, Eden Walsh, Emilia Ebelin, and Mohamed Hassan, the project utilizes a live-action technique to breathe vitality into each composition, whether focusing on a falcon perched atop a statement bag or the geometric clarity of a tennis-inspired ensemble. Supported by the production expertise of Rowe Studio and the spatial framing of set designer Danny Hyland, this campaign effectively channels the brand’s signature playfulness, turning the desert into a grand, celestial runway that feels both expansive and intimately detailed.
Project Casablanca · Casablanca Ski Campaign Winter 2025
The Casablanca Ski Campaign Winter 2025 merges technical alpine performance with the brand’s signature retro aesthetic. Creative direction by Charaf Tajer informs a collection that balances sleek, high-contrast sportswear with nostalgic design details, featuring vivid red accents and patterned knitwear against both stark studio environments and expansive mountain backdrops. Photographed by Per Appelgren, the campaign utilizes a mix of crisp natural light and structured studio setups to emphasize the tactile quality of faux furs, ribbed wools, and technical puffer fabrics. Art directors Maya Chantout and Steve Grimes orchestrate a visual narrative that shifts between high-fashion editorial portraits and dynamic, outdoor-inspired compositions. Models Nadine Kirilova and Fares Ben M'barka showcase the collection’s range, supported by precise hair styling from Hiromi Nishinaka, makeup by Hicham Ababsa, and intricate set design by Laura O'rorke.
Project Casablanca · A/W 2025
Casablanca presents its A/W 2025 collection through a series of polished, editorial portraits. The campaign leans into a clean, geometric aesthetic, utilising stark studio corner sets with mint and turquoise walls accented by dark, architectural trim. Captured by photographer Lola Banet, the imagery features art direction by Steve Grimes and styling by Helena Tejedor. The collection is highlighted through graphic patterns and bold colour contrasts, with soft lighting techniques used to emphasise the varied textures of shearling, satin, and leather accessories. The visual narrative maintains a consistent, minimalist focus, prioritising crisp tailoring and detailed set composition.
Project Casablanca · Casablanca Beach Club 2025 Collection
Casablanca presents the Beach Club 2025 collection, a fashion campaign that captures a vibrant, high-summer aesthetic. Through a series of editorial shots, the brand explores themes of coastal luxury, utilizing warm tones and clean compositions to highlight the seasonal apparel. The collection, designed by Charaf Tajer, features photography by Jeremy Soma. Across the imagery, models Teo Abihdana and Julia Pacha showcase signature knitwear, patterned shirting, and coordinated beach sets set against both natural seaside terrain and stylized, reflective backdrops. The work leans into analogue film aesthetics and saturated palettes to define the visual language of the release.
Project Casablanca · Casablanca S/S 2025 Campaign
Casablanca presents its S/S 2025 campaign, a series of designer fashion visuals that lean into a saturated, editorial aesthetic. The collection is defined by vibrant apparel, featuring graphic sports jerseys, textured tailoring, and patterned knitwear set against contrasting, architectural backdrops. Photographer Bryce Anderson captures the collection with a mix of direct flash and warm, directional lighting to highlight the garments' textures. Art direction by Charaf Tajer and styling by fashion editor Daniel Gaines establish a polished look, supported by hair styling from Pierre Saint Sever and makeup by Masae Ito. The imagery features models Abby Champion, Adele Aldighieri, Luka Tesic, and Max Tate.
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