Casablanca
Casablanca's luxury fashion campaigns blending sportswear, surrealism and travel across editorial work
Featured Casablanca projects
This week's top Casablanca projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Casablanca · Casablanca F/W 2026 Campaign
The Casablanca F/W 2026 campaign masterfully weaves a narrative of high-end leisure and cultural discovery, grounding its latest luxury fashion collection in the evocative landscape of Egypt. Through the visionary lens of photographer Theo Liu, the series transitions seamlessly between ornate, gilded interiors and the sprawling, iconic vistas of the Giza pyramids. This cinematic editorial project leans into the brand's penchant for vibrant storytelling, juxtaposing the sharp tailoring of green velvet tracksuits and knit dresses against the sun-drenched, desert-urban backdrop. Under the creative guidance of designers and art directors, the campaign utilizes a documentary-style aesthetic that feels both candid and meticulously curated. By integrating live-action technique and varied lighting—ranging from harsh, high-contrast flash to the soft, golden glow of a desert sunset—the work transcends traditional fashion imagery to offer a more grounded, lifestyle-driven experience. Stylists Ahmed Rashwan and Akeem Smith elevate the visual depth, ensuring every texture, from vintage furniture to intricate gold hardware on garments, is rendered with precision. The resulting imagery creates an intimate sense of connection among the cast, capturing moments of genuine repose that define the Casablanca ethos. It is a sophisticated, travel-inspired exploration of heritage and contemporary style that feels as much like an evocative visual diary as it does a commercial showcase for the season’s boldest pieces.
Project Casablanca · Pre-Fall 2026 Ad Campaign
Casablanca’s Pre-Fall 2026 ad campaign transports the viewer into a surreal, high-fashion odyssey where luxury fashion houses intersect with the vast, untamed beauty of the desert. Under the creative direction of Charaf Tajer and the art direction of Steve Grimes, the campaign leans into an elevated lifestyle narrative that feels both cinematic and deeply rooted in editorial precision. Photographer Per Appelgren captures this vision through a series of striking frames that leverage natural light to accentuate the textures of knitwear, monogrammed leather goods, and intricate silk accessories. From sun-drenched dunes reflecting a golden hour glow to ethereal, low-key nocturnes set against starlit skies, the imagery creates a dreamlike tension between industrial metallic props and rugged, natural landscapes. The styling, curated by Helena Tejedor with meticulous hair by Soichi Inagaki and makeup by David Gillers, seamlessly blends athletic silhouettes with high-end luxury aesthetics. Featuring models Georgia Palmer, Eden Walsh, Emilia Ebelin, and Mohamed Hassan, the project utilizes a live-action technique to breathe vitality into each composition, whether focusing on a falcon perched atop a statement bag or the geometric clarity of a tennis-inspired ensemble. Supported by the production expertise of Rowe Studio and the spatial framing of set designer Danny Hyland, this campaign effectively channels the brand’s signature playfulness, turning the desert into a grand, celestial runway that feels both expansive and intimately detailed.
Project Casablanca · Casablanca Ski Campaign Winter 2025
The Casablanca Ski Campaign Winter 2025 merges technical alpine performance with the brand’s signature retro aesthetic. Creative direction by Charaf Tajer informs a collection that balances sleek, high-contrast sportswear with nostalgic design details, featuring vivid red accents and patterned knitwear against both stark studio environments and expansive mountain backdrops. Photographed by Per Appelgren, the campaign utilizes a mix of crisp natural light and structured studio setups to emphasize the tactile quality of faux furs, ribbed wools, and technical puffer fabrics. Art directors Maya Chantout and Steve Grimes orchestrate a visual narrative that shifts between high-fashion editorial portraits and dynamic, outdoor-inspired compositions. Models Nadine Kirilova and Fares Ben M'barka showcase the collection’s range, supported by precise hair styling from Hiromi Nishinaka, makeup by Hicham Ababsa, and intricate set design by Laura O'rorke.
Project Casablanca · A/W 2025
Casablanca presents its A/W 2025 collection through a series of polished, editorial portraits. The campaign leans into a clean, geometric aesthetic, utilising stark studio corner sets with mint and turquoise walls accented by dark, architectural trim. Captured by photographer Lola Banet, the imagery features art direction by Steve Grimes and styling by Helena Tejedor. The collection is highlighted through graphic patterns and bold colour contrasts, with soft lighting techniques used to emphasise the varied textures of shearling, satin, and leather accessories. The visual narrative maintains a consistent, minimalist focus, prioritising crisp tailoring and detailed set composition.
Project Casablanca · Casablanca Beach Club 2025 Collection
Casablanca presents the Beach Club 2025 collection, a fashion campaign that captures a vibrant, high-summer aesthetic. Through a series of editorial shots, the brand explores themes of coastal luxury, utilizing warm tones and clean compositions to highlight the seasonal apparel. The collection, designed by Charaf Tajer, features photography by Jeremy Soma. Across the imagery, models Teo Abihdana and Julia Pacha showcase signature knitwear, patterned shirting, and coordinated beach sets set against both natural seaside terrain and stylized, reflective backdrops. The work leans into analogue film aesthetics and saturated palettes to define the visual language of the release.
Project Casablanca · Casablanca S/S 2025 Campaign
Casablanca presents its S/S 2025 campaign, a series of designer fashion visuals that lean into a saturated, editorial aesthetic. The collection is defined by vibrant apparel, featuring graphic sports jerseys, textured tailoring, and patterned knitwear set against contrasting, architectural backdrops. Photographer Bryce Anderson captures the collection with a mix of direct flash and warm, directional lighting to highlight the garments' textures. Art direction by Charaf Tajer and styling by fashion editor Daniel Gaines establish a polished look, supported by hair styling from Pierre Saint Sever and makeup by Masae Ito. The imagery features models Abby Champion, Adele Aldighieri, Luka Tesic, and Max Tate.
Project Casablanca · Pre-Fall ´26 Campaign
The Casablanca Pre-Fall 2026 campaign is a masterclass in atmospheric storytelling, blending high-end luxury fashion with an evocative, dreamlike desert aesthetic. Through the lens of photographer Per Appelgren, the project channels a surreal, cinematic mood that blurs the lines between reality and fantasy. The imagery utilizes a sophisticated interplay of natural light and high-contrast composition, placing models such as Eden Walsh and Georgia Palmer against vast, otherworldly dunes under vibrant, sunset-drenched skies. This editorial collection leans into the house's signature juxtaposition of technical sportswear and elevated leisurewear, brought to life through precise creative direction. The art direction, led by Maya Chantout and Steve Grimes, effectively integrates surrealist elements like metallic monoliths, celestial backdrops, and sharp CGI effects to ground the collection in a narrative of cosmic exploration. Stylist Helena Tejedor emphasizes a polished, athletic elegance, pairing structured tailoring and knitwear with playful, unexpected accessories that define the brand's contemporary identity. By balancing moody, low-key chiaroscuro lighting with the warm, saturated palette of the golden hour, the campaign creates a cohesive visual language that feels both adventurous and deeply luxurious. Ultimately, this project serves as a compelling exploration of movement and form, utilizing live-action techniques to capture a sense of solitary elegance within expansive, arid landscapes that feel remarkably timeless.
Project Casablanca · Casablanca Pre Fall '26
Casablanca continues to push the boundaries of luxury fashion, blending high-concept art with wearable silhouettes in their latest Pre-Fall 26 campaign. This collection leans into a surreal, cinematic aesthetic, transporting the viewer to a vast desert landscape where fashion meets earth-bound artifice. Photographed by Per Appelgren, the campaign captures a dreamlike quality through the lens of editorial lifestyle photography, utilizing dramatic natural light to highlight the intricate textures of knitwear and sleek metallic accessories. Art director Steve Grimes orchestrates a visual narrative that balances the boldness of geometric prints and checkered knits against the stark, eroded rock formations and rolling sand dunes. With styling by Helena Tejedor, the imagery maintains a cohesive narrative flow, supported by the meticulous hair styling of Soichi Inagaki and subtle, polished makeup by David Gillers. The deliberate use of a live-action technique elevates the pieces, making the garments feel at home within the surreal, sunset-drenched environments. From the vintage-inspired bicycle motifs to the sharp, contemporary tailoring of the tennis-style dresses, the project captures the essence of a brand that treats clothing as a canvas for storytelling. Through the casting vision of Caitlin Prosser and the environmental precision of set designer Danny Hyland, Casablanca successfully translates the raw beauty of the desert into a sophisticated, high-end editorial display that feels both timeless and distinctly modern.
Project Casablanca · Eyewear Collection S/S 26
Casablanca continues to redefine the intersection of luxury lifestyle and high-end accessories with its latest S/S 26 eyewear collection. This campaign leans into a polished, editorial minimalism, prioritizing clean lines and deliberate composition to allow the eyewear to take center stage. Through the lens of photographer Mark Luckasavage, the series captures a sense of quiet confidence, utilizing a blend of natural light and studio strobe techniques to accentuate the tactile details of the frames and the intricate patterns of the apparel. Art directors Maya Chantout and Steve Grimes orchestrate a sophisticated visual narrative that places the model, Daniel Legzdiņš, within a pared-back aesthetic, ensuring that every shadow and texture serves to elevate the product design. The styling, curated by fashion editor Helena Tejedor, complements the modern oval and narrow frames with layered knitwear and distinct graphic prints, creating a cohesive look that feels both timeless and contemporary. By maintaining a neutral, focus-intensive backdrop, the campaign successfully elevates the eyewear from a simple accessory to a structural design element. With the refined touch of hair stylist Kim Rance and makeup artist Karin Westerlund, the imagery achieves a raw yet meticulously crafted quality, grounding the high-fashion intent in an approachable, portrait-driven reality that resonates across the broader eyewear and fashion industries.
Project Casablanca · Resort 2026 Campaign
Casablanca’s Resort 2026 campaign captures a cinematic vision of contemporary leisure, set against a backdrop of nocturnal urban environments and moody, structured interiors. The collection is presented through a sequence of evocative scenes that balance architectural precision with relaxed, high-fashion styling. Photographer Corentin Leroux employs dramatic lighting to accentuate the textures of the apparel, from utility-inspired dresses to intricate patterned knitwear. Featuring talent Iris Law, the campaign leans into an editorial aesthetic characterized by dark, atmospheric shadows and a polished, minimalist approach to composition. The series highlights the contrast between intimate interior settings—such as brutalist spaces and modern kitchen environments—and expansive city vistas. By integrating distinct techniques including cinematic framing and analogue film, the project establishes a cohesive, narrative-driven look for the seasonal collection.
Project Casablanca · 'For The Peace' Fall 2023 Ad Campaign
Casablanca’s For The Peace Fall 2023 campaign is a masterclass in globalist storytelling, masterfully bridging the gap between high-fashion editorial and cinematic documentary. Under the discerning vision of creative director Charaf Tajar, the campaign leans into a travel-centric narrative that effortlessly juxtaposes the opulence of luxury fashion with the grit of reality. Photographer Remi Ferrantes captures these scenes with a distinct natural light aesthetic, utilizing both cinematic framing and a fish-eye perspective to ground the vibrant, graphic-heavy collections within lush, unexpected environments. From the refined interior of a private aircraft to the sun-drenched urban bustle of a city street and the structured, utilitarian backdrop of a military tarmac, the imagery thrives on high-energy contrast. The styling, curated by Helena Tejedor with intricate hair and makeup by Remah Jammoul and Rida Morida, emphasizes rich textures—velvet, crochet, and mosaic-like beadwork—that pop against the golden hour glow. Art directed by Maya Chantout and brought to life through the precise work of set designer Hanady Medlej, every frame feels deliberate, balancing the romanticism of floral arches with the stark geometry of architecture. It is an ambitious project that cements the brand's commitment to visual world-building, where editorial minimalism meets the complex, layered reality of modern luxury fashion houses through bold, live-action techniques.
Project Casablanca · Pre-Spring 2024 Ad Campaign
The Casablanca Pre-Spring 2024 ad campaign serves as a masterclass in luxury fashion houses balancing playful surrealism with disciplined editorial minimalism. Under the vision of creative director Charaf Tajer and art director Rashid Babiker, the campaign leans into a clean, studio-bound aesthetic that frames vibrant garments against stark, high-key white and neutral gray backgrounds. Photographer Corentin Leroux utilizes studio strobe and medium format techniques to capture a crisp, intentional clarity that allows the collection’s intricate embroidery, ombré gradients, and tropical prints to take center stage. The imagery moves beyond static product display, incorporating live-action techniques—such as a shattered ceramic vase or a model holding a vintage-style red film camera—to introduce a cinematic, narrative energy that feels both polished and spontaneous. Featuring models Maggie Maurer and Valentin Caron, the campaign is grounded by Francesca Parise’s precise styling, while movement director Pat Boguslawsk brings a rhythmic, poised fluidity to the posing that bridges the gap between commercial fashion photography and high-art portraiture. Through the expertise of set designer Corentin Still, the props, from bowls of oranges to architectural drafting tables, reinforce a thematic, elevated lifestyle. The result is a cohesive visual language that remains firmly rooted in the brand’s signature Mediterranean-inspired luxury while pushing into fresh, graphic, and highly curated territories.
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