Casablanca

Sep 2026

The Casablanca F/W 2026 campaign masterfully weaves a narrative of high-end leisure and cultural discovery, grounding its latest luxury fashion collection in the evocative landscape of Egypt. Through the visionary lens of photographer Theo Liu, the series transitions seamlessly between ornate, gilded interiors and the sprawling, iconic vistas of the Giza pyramids. This cinematic editorial project leans into the brand's penchant for vibrant storytelling, juxtaposing the sharp tailoring of green velvet tracksuits and knit dresses against the sun-drenched, desert-urban backdrop. Under the creative guidance of designers and art directors, the campaign utilizes a documentary-style aesthetic that feels both candid and meticulously curated. By integrating live-action technique and varied lighting—ranging from harsh, high-contrast flash to the soft, golden glow of a desert sunset—the work transcends traditional fashion imagery to offer a more grounded, lifestyle-driven experience. Stylists Ahmed Rashwan and Akeem Smith elevate the visual depth, ensuring every texture, from vintage furniture to intricate gold hardware on garments, is rendered with precision. The resulting imagery creates an intimate sense of connection among the cast, capturing moments of genuine repose that define the Casablanca ethos. It is a sophisticated, travel-inspired exploration of heritage and contemporary style that feels as much like an evocative visual diary as it does a commercial showcase for the season’s boldest pieces.

Editorial, Lifestyle, Cinematic

Natural light

Luxury Fashion Houses, Fashion