Casablanca

May 2026

The Casablanca Pre-Fall 2026 campaign is a masterclass in atmospheric storytelling, blending high-end luxury fashion with an evocative, dreamlike desert aesthetic. Through the lens of photographer Per Appelgren, the project channels a surreal, cinematic mood that blurs the lines between reality and fantasy. The imagery utilizes a sophisticated interplay of natural light and high-contrast composition, placing models such as Eden Walsh and Georgia Palmer against vast, otherworldly dunes under vibrant, sunset-drenched skies. This editorial collection leans into the house's signature juxtaposition of technical sportswear and elevated leisurewear, brought to life through precise creative direction. The art direction, led by Maya Chantout and Steve Grimes, effectively integrates surrealist elements like metallic monoliths, celestial backdrops, and sharp CGI effects to ground the collection in a narrative of cosmic exploration. Stylist Helena Tejedor emphasizes a polished, athletic elegance, pairing structured tailoring and knitwear with playful, unexpected accessories that define the brand's contemporary identity. By balancing moody, low-key chiaroscuro lighting with the warm, saturated palette of the golden hour, the campaign creates a cohesive visual language that feels both adventurous and deeply luxurious. Ultimately, this project serves as a compelling exploration of movement and form, utilizing live-action techniques to capture a sense of solitary elegance within expansive, arid landscapes that feel remarkably timeless.

Lifestyle, Editorial, Editorial, Cinematic, Cinematic, Cinematic

Natural light, Natural light

Luxury Fashion Houses, Fashion