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·Pre-Fall 2026 Ad Campaign

Model in green halter neck dress and headscarf seated on a ledge against a desert landscape with a patterned duffel bag in the foreground

Man in patterned knit polo and cap foregrounded against a dramatic sunset sky with a seated woman in white

Model wearing a patterned green fleece hoodie and dark shorts seated outdoors against a sunset sky filled with birds.

A patterned leather duffel bag rests on a rock with a falcon perched on top against a sunset sky backdrop.

Model wearing dark sunglasses and a brown jacket standing on a rock holding a falcon against a sunset sky

Man wearing sunglasses and a cap lounging on a metallic cylinder in a desert landscape under a pink sunset sky

Model wearing Casablanca branded raglan t-shirt and sunglasses against sunset sky background

Model wearing a gradient ombre swimsuit posing against a desert dune landscape under a starry night sky with a full moon.

A man wearing a black jacket and patterned green shorts stands outdoors holding a bicycle against a desert landscape at night.

Blonde male model wearing dark sunglasses, black t-shirt with graphic, and yellow banana-shaped crossbody bag against a starry backdrop

Casablanca Pre-Fall 2026 Ad Campaign 2026

About

Casablanca’s Pre-Fall 2026 ad campaign transports the viewer into a surreal, high-fashion odyssey where luxury fashion houses intersect with the vast, untamed beauty of the desert. Under the creative direction of Charaf Tajer and the art direction of Steve Grimes, the campaign leans into an elevated lifestyle narrative that feels both cinematic and deeply rooted in editorial precision. Photographer Per Appelgren captures this vision through a series of striking frames that leverage natural light to accentuate the textures of knitwear, monogrammed leather goods, and intricate silk accessories. From sun-drenched dunes reflecting a golden hour glow to ethereal, low-key nocturnes set against starlit skies, the imagery creates a dreamlike tension between industrial metallic props and rugged, natural landscapes. The styling, curated by Helena Tejedor with meticulous hair by Soichi Inagaki and makeup by David Gillers, seamlessly blends athletic silhouettes with high-end luxury aesthetics. Featuring models Georgia Palmer, Eden Walsh, Emilia Ebelin, and Mohamed Hassan, the project utilizes a live-action technique to breathe vitality into each composition, whether focusing on a falcon perched atop a statement bag or the geometric clarity of a tennis-inspired ensemble. Supported by the production expertise of Rowe Studio and the spatial framing of set designer Danny Hyland, this campaign effectively channels the brand’s signature playfulness, turning the desert into a grand, celestial runway that feels both expansive and intimately detailed.