Casablanca: Casablanca Ski Campaign Winter 2025

Oct 2025

The Casablanca Ski Campaign Winter 2025 merges technical alpine performance with the brand’s signature retro aesthetic. Creative direction by Charaf Tajer informs a collection that balances sleek, high-contrast sportswear with nostalgic design details, featuring vivid red accents and patterned knitwear against both stark studio environments and expansive mountain backdrops. Photographed by Per Appelgren, the campaign utilizes a mix of crisp natural light and structured studio setups to emphasize the tactile quality of faux furs, ribbed wools, and technical puffer fabrics. Art directors Maya Chantout and Steve Grimes orchestrate a visual narrative that shifts between high-fashion editorial portraits and dynamic, outdoor-inspired compositions. Models Nadine Kirilova and Fares Ben M'barka showcase the collection’s range, supported by precise hair styling from Hiromi Nishinaka, makeup by Hicham Ababsa, and intricate set design by Laura O'rorke.

Editorial, Clean, Vertical

Advertising Campaign