Casablanca

Aug 2025

Casablanca presents its F/W 2025 fashion campaign, a series that leans into cinematic documentary aesthetics to showcase the latest collection. Photographed by Theo Liu with art direction by Maya Chantout and Steve Grimes, the imagery captures urban night scenes and intimate portraiture through an analogue film lens. The collection is styled by Helena Tejedor, featuring patterned textiles and silk garments that stand out against dark, atmospheric street environments. With hair styling by Tomi Kono and makeup by Nami Yoshida, the campaign utilises flash lighting to create sharp, direct illumination against natural nighttime settings. The visual narrative captures a range of subjects, including Serena Motola, Daiki Koga, Gendai Funato, Jeff Zotorvi, and Mona Kawasaki, documenting a night in an urban landscape.

Editorial, Monochrome, Warm

Analogue / film

Designer Fashion

Advertising Campaign