Casablanca

Feb 2025

Casablanca presents its S/S 2025 fashion campaign, a vivid exploration of seasonal design captured through a lens of saturated editorial photography. The project features sharp, direct lighting that accentuates the diverse textures of the collection, from quilted jackets and graphic jerseys to intricate knitwear. Under the creative direction of Charaf Tajer, the campaign utilizes bold, primary-colored studio backdrops and modern, undulating architectural interiors to frame the latest apparel. Photographer Bryce Anderson provides a consistent visual identity across the series, supported by styling from Daniel Gaines. The editorial is rounded out with hair styling by Pierre Saint Sever and makeup artistry by Masae Ito, creating a polished, contemporary look.

Editorial, Vertical, Warm

Designer Fashion

Advertising Campaign