Casablanca

May 2026

Casablanca continues to push the boundaries of luxury fashion, blending high-concept art with wearable silhouettes in their latest Pre-Fall 26 campaign. This collection leans into a surreal, cinematic aesthetic, transporting the viewer to a vast desert landscape where fashion meets earth-bound artifice. Photographed by Per Appelgren, the campaign captures a dreamlike quality through the lens of editorial lifestyle photography, utilizing dramatic natural light to highlight the intricate textures of knitwear and sleek metallic accessories. Art director Steve Grimes orchestrates a visual narrative that balances the boldness of geometric prints and checkered knits against the stark, eroded rock formations and rolling sand dunes. With styling by Helena Tejedor, the imagery maintains a cohesive narrative flow, supported by the meticulous hair styling of Soichi Inagaki and subtle, polished makeup by David Gillers. The deliberate use of a live-action technique elevates the pieces, making the garments feel at home within the surreal, sunset-drenched environments. From the vintage-inspired bicycle motifs to the sharp, contemporary tailoring of the tennis-style dresses, the project captures the essence of a brand that treats clothing as a canvas for storytelling. Through the casting vision of Caitlin Prosser and the environmental precision of set designer Danny Hyland, Casablanca successfully translates the raw beauty of the desert into a sophisticated, high-end editorial display that feels both timeless and distinctly modern.

Lifestyle, Editorial, Cinematic

Natural light, Live-action Technique

Luxury Fashion Houses, Fashion