Carhartt
Carhartt's rugged workwear, streetwear lookbooks and industrial documentary campaigns
Featured Carhartt projects
This week's top Carhartt projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Carhartt · F/W 2026
Carhartt’s F/W 2026 campaign captures a series of atmospheric urban moments, transitioning from the subdued, dimly lit interiors of a local bar to the stark, industrial environment of a nighttime car wash. The campaign focuses on heavy-duty winter apparel, highlighting the textures of jackets and caps through a cinematic, desaturated lens. Directed by Alex Acy, the production features cinematography by Shane Bagwell, which frames the collection in a gritty, high-contrast aesthetic. Silvia Vinci provides fashion styling throughout the work, which was produced by OMAR films.
Project Carhartt · Carhartt GSM SS26 Lookbook
The Carhartt GSM SS26 lookbook masterfully recalibrates the brand’s rugged workwear DNA for a contemporary streetwear audience, blending functional utility with a sharp, editorial sensibility. Captured through the lens of photographer Aurora Troise, the campaign utilizes a deliberate studio strobe technique to emphasize the tactile quality of the collection’s fabrics, from quilted bombers to heavy-duty denim. By pairing bold, saturated backdrops in blue and yellow with minimalist grey surfaces, the imagery creates a high-contrast environment that allows the garment’s silhouettes to remain the primary focus. Casting director Zoard Heuze curates a diverse cast of models, including Jackson Hale and Jing Cleaver-Lyen, who inhabit the collection with an understated, quiet confidence that feels authentic to the streetwear space. The photography leans into a clean, graphic aesthetic, alternating between commercial precision and more atmospheric moments, such as the evocative low-key chiaroscuro portrait featuring intricate tattoos against the static hum of an analog television. This juxtaposition of technical sportswear, layered silhouettes, and classic workwear staples like the signature branded patches reinforces Carhartt’s enduring relevance. Every frame serves as a study in modern styling, proving that the brand’s evolution is rooted in both visual storytelling and an unwavering commitment to quality garment construction, ultimately positioning the SS26 range as a definitive statement for the upcoming season.
Carhartt · Luke Grimes (Part 2) 60
This cinematic 60-second spot for Carhartt features actor Luke Grimes as he reflects on life against the backdrop of rural Montana landscapes. The project captures the brand’s working-class aesthetic through a series of sweeping shots depicting cattle herds, hay fields, and vintage pickup trucks traversing dusty terrain. Produced by Stept Studios, the campaign utilizes a desaturated palette and natural lighting to lean into its raw, grounded atmosphere. The footage moves between intimate portraits of Grimes on a rustic porch and wide-angle cinematography of horseback riders navigating open country, reinforcing a consistent visual narrative throughout.
Carhartt · Made in Montana
Carhartt’s Made in Montana brand film highlights the daily routines of rural life in the Bitterroot Valley. Set against the backdrop of mountainous horizons and open plains, the piece features a portrait of ranch work and life on the land. Produced by Stept Studios with creative direction from Anomaly NY, the project utilizes a cinematic, live-action technique. The visual aesthetic is defined by a desaturated color palette and warm, natural light that emphasizes the rugged, earthy textures of the landscape.
Carhartt · 8 Second Ride
Carhartt’s 8 Second Ride captures the intersection of western heritage and workwear staples. Set within a rodeo arena, the film follows a subject in a signature green t-shirt as he prepares for a ride among horses and corral fencing. The project leans into a gritty aesthetic, utilising analogue film grain and desaturated colour grading to establish its tone. Cinematic, live-action techniques frame the subject against the dusty outdoor lighting of the arena.
Carhartt · 'The Farm'
Carhartt’s The Farm campaign offers an observational look at daily agricultural life. The project centers on the durability of workwear, capturing quiet, tactile moments of rural labor through a documentary lens. The film utilizes natural light and a desaturated color palette to emphasize the raw textures of leather, wood, and heavy-duty fabric. By focusing on the details of livestock management and manual farm tasks, the work anchors the brand’s outdoor and performance apparel within a grounded, countryside setting.
Project Carhartt · Women's S/S 25
Carhartt's Women's S/S 25 project presents a cohesive lookbook exploring the intersection of traditional workwear and relaxed streetwear. Photographed by Fiona Torre, the editorial series leans into a grounded, candid aesthetic, featuring a variety of seasonal staples including graphic tees, layered denim, and cargo utility skirts. Fashion editor and stylist Nelly Carle defines the collection's tone through thoughtful layering, pairing technical garments like duck camouflage maxi skirts and zip-up hoodies with casual accessories. The visuals utilize a mix of soft studio lighting and natural indoor light, set against diverse backdrops ranging from neutral charcoal walls to warm wood-paneled interiors. These clean, minimalist compositions highlight the textural quality of the collection's cotton and denim fabrics.
Project Carhartt · Carhartt WIP S/S 25
The Carhartt WIP S/S 25 campaign captures the brand's signature utilitarian aesthetic through a raw, observational lens. Shot by photographer Julia Marino with styling by Rebecca Purshouse, the project leans into a documentary-style approach that emphasises authentic human movement and textured, tactile environments. The imagery moves between sun-drenched outdoor scenes and stark, monochrome portraits. The collection is presented across a variety of settings, from urban streetscapes and weathered wood surfaces to intimate interiors, all bound by the consistent use of natural light and analogue film grain. By focusing on candid interactions and detailed close-ups of garments and accessories, the campaign highlights the functional simplicity inherent in the collection.
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