Carhartt

Mar 2025

Carhartt WIP delivers a raw, observational look at its S/S 25 collection through a expansive editorial campaign. Photographed by Julia Marino with fashion styling by Rebecca Purshouse, the project leans into a documentary-style aesthetic that prioritizes authentic textures and naturalistic settings. The imagery captures the collection against weathered wooden surfaces and urban backdrops, utilizing a mix of monochrome and warm, sun-drenched color grading. Techniques such as analogue film and natural light photography reinforce a tactile, candid mood, focusing on the utility of the garments and the lived-in details of the styling. The collection is presented through a series of environmental portraits and lifestyle vignettes, highlighting the interplay between the subjects and their surroundings.

Editorial, Vertical

Analogue / film, Natural light

High Street Fashion

Lookbook