Carhartt: 8 Second Ride
Brand
Date
Feb 2025
Description
Carhartt’s 8 Second Ride captures the intersection of western heritage and workwear staples. Set within a rodeo arena, the film follows a subject in a signature green t-shirt as he prepares for a ride among horses and corral fencing. The project leans into a gritty aesthetic, utilising analogue film grain and desaturated colour grading to establish its tone. Cinematic, live-action techniques frame the subject against the dusty outdoor lighting of the arena.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Analogue / film
Color
Forest Green
Pure White
Chocolate
Background
Sports Venue
Context
Brand Film / Corporate Video
Associated creatives
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