Carhartt’s 8 Second Ride captures the intersection of western heritage and workwear staples. Set within a rodeo arena, the film follows a subject in a signature green t-shirt as he prepares for a ride among horses and corral fencing.
The project leans into a gritty aesthetic, utilising analogue film grain and desaturated colour grading to establish its tone. Cinematic, live-action techniques frame the subject against the dusty outdoor lighting of the arena.
