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Carhartt: Luke Grimes (Part 2) 60

Brand
Carhartt
Date

Dec 2025

Description

This cinematic 60-second spot for Carhartt features actor Luke Grimes as he reflects on life against the backdrop of rural Montana landscapes. The project captures the brand’s working-class aesthetic through a series of sweeping shots depicting cattle herds, hay fields, and vintage pickup trucks traversing dusty terrain. Produced by Stept Studios, the campaign utilizes a desaturated palette and natural lighting to lean into its raw, grounded atmosphere. The footage moves between intimate portraits of Grimes on a rustic porch and wide-angle cinematography of horseback riders navigating open country, reinforcing a consistent visual narrative throughout.

Style

Horizontal, Cinematic, Desaturated

Techniques

Natural light

Industries
High Street Fashion
Color
Forest Green
Nude / Sand
Background

House

Context

Advertising Campaign, Brand Film / Corporate Video

Associated creatives

Stept Studios
Stept StudiosProduction
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