Carhartt: 'The Farm'
Brand
Date
May 2025
Description
Carhartt’s The Farm campaign offers an observational look at daily agricultural life. The project centers on the durability of workwear, capturing quiet, tactile moments of rural labor through a documentary lens. The film utilizes natural light and a desaturated color palette to emphasize the raw textures of leather, wood, and heavy-duty fabric. By focusing on the details of livestock management and manual farm tasks, the work anchors the brand’s outdoor and performance apparel within a grounded, countryside setting.
Style
Documentary, Horizontal, Desaturated
Techniques
Natural light
Industries
Color
Camel
Background
Garage
Context
Brand Film / Corporate Video
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