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Carhartt: Made in Montana

Date

Oct 2024

Description

Carhartt’s Made in Montana brand film highlights the daily routines of rural life in the Bitterroot Valley. Set against the backdrop of mountainous horizons and open plains, the piece features a portrait of ranch work and life on the land. Produced by Stept Studios with creative direction from Anomaly NY, the project utilizes a cinematic, live-action technique. The visual aesthetic is defined by a desaturated color palette and warm, natural light that emphasizes the rugged, earthy textures of the landscape.

Style

Horizontal, Cinematic, Desaturated, Warm

Techniques

Natural light

Color
Denim
Beige
Background

House

Context

Brand Film / Corporate Video

Associated creatives

Zeno Group
Zeno GroupPR
Stept Studios
Stept StudiosProduction
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