Carhartt

F/W 2026

Brand

ProjectF/W 2026

Date

Sep 2026

Description

Carhartt’s F/W 2026 campaign captures a series of atmospheric urban moments, transitioning from the subdued, dimly lit interiors of a local bar to the stark, industrial environment of a nighttime car wash. The campaign focuses on heavy-duty winter apparel, highlighting the textures of jackets and caps through a cinematic, desaturated lens. Directed by Alex Acy, the production features cinematography by Shane Bagwell, which frames the collection in a gritty, high-contrast aesthetic. Silvia Vinci provides fashion styling throughout the work, which was produced by OMAR films.

Style

Horizontal, Cinematic, Desaturated

Industries

High Street Fashion

Color

Jet Black

Charcoal

Camel

Background

Garage

Context

Advertising Campaign, TVC / TV Commercial