Carhartt’s F/W 2026 campaign captures a series of atmospheric urban moments, transitioning from the subdued, dimly lit interiors of a local bar to the stark, industrial environment of a nighttime car wash. The campaign focuses on heavy-duty winter apparel, highlighting the textures of jackets and caps through a cinematic, desaturated lens.
Directed by Alex Acy, the production features cinematography by Shane Bagwell, which frames the collection in a gritty, high-contrast aesthetic. Silvia Vinci provides fashion styling throughout the work, which was produced by OMAR films.
