Burberry

Aug 2026

The Burberry Autumn 2026 campaign masterfully reconciles the brand’s heritage with a sharp, contemporary urban aesthetic. Under the design direction of Daniel Lee, the series leans into a refined editorial vision, utilizing a blend of natural light and high-contrast techniques to frame the collection against the stark, architectural backdrop of a modern cityscape. Photographer Vitali Gelwich captures the collection with a nuanced sensibility, alternating between soft, lifestyle-driven outdoor imagery and gritty, cinematic portraiture. Through the lens, the campaign highlights the tactile nature of luxury fashion, emphasizing the matte finish of leather skirts and the rich texture of wool scarves. The project features models Cherif Douamba and Haojie Qi, whose poised presence brings a sense of grounded sophistication to the collection’s bold eyewear and structured outerwear. By incorporating analogue film aesthetics and low-key chiaroscuro lighting, the imagery transcends traditional commercial boundaries, favoring a mood of deliberate, cool-toned intimacy. Casting director Shyra Gaillard ensures a cohesive, high-fashion identity that feels both timeless and aggressively current. Whether set against the backdrop of an urban bridge or within the rhythmic geometry of a subway station, the campaign showcases how classic house codes, like the iconic equestrian knight, can be reimagined through minimalist styling and a disciplined, cinematic perspective that perfectly encapsulates the current pulse of the luxury fashion house.

Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion