Burberry presents 'Wrapped in Burberry,' a seasonal campaign filmed in a series of vignettes across a traditional English country estate. Directed by Harmony Korine under the creative direction of Daniel Lee, the project captures domestic rituals and festive gatherings within the heritage property.
The film utilizes cinematic framing and natural lighting to emphasize the texture of the brand's signature textiles. Art direction by Lane & Associates grounds the project in a palette of muted tones, reflecting a nostalgic aesthetic while maintaining a live-action approach to fashion storytelling.
