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Model wearing an ivory double-breasted pea coat with a patterned fur scarf and black leather trousers under an urban bridge at night.

FKA twigs wearing a structured ruffled black mini trench coat outdoors under an illuminated bridge at night.

Model posing in an off-white belted ruffled trench coat and red heels before a boat window overlooking a city bridge and river.

Model perched on a metal beam wearing a dark plaid faux-fur jacket and black leather trousers against an urban river skyline.

Man seated wearing a brown leather bomber jacket with a shearling collar and exaggerated pink cuffs under purple night lighting.

Model posing in an oversized ruffled trench coat, dark sunglasses, and red heels with London's Tower Bridge in the background.

Model posing with arms crossed in a quilted leather jacket, pleated skirt, and check shoulder bag in front of Tower Bridge.

Model with blonde hair wearing a black textured knit coat and boots holding a black crescent handbag against London's Tower Bridge.

Model wearing a glossy dark check trench coat standing at night in front of an illuminated bridge.

Model wearing a plaid belted trench coat and sunglasses standing outdoors with London County Hall in the background.

Model Xiao Wen Ju posing in a structured black jacket and trousers beneath an urban bridge overlooking a river.

Model in a long beige shearling coat and black leather pants posing at night with London's illuminated Tower Bridge in the background.

Model Xiao Wen Ju wearing a voluminous dark fur coat in front of an illuminated bridge at night.

Model wearing a black leather jumpsuit and carrying a leather shoulder bag at night with an illuminated Big Ben in the background.

East Asian male model wearing a dark pinstripe double-breasted suit and headscarf at night in front of an illuminated industrial building.

A male model in an off-white double-breasted overcoat poses by the River Thames with the Houses of Parliament in the background.

Model wearing a long shaggy beige fur coat with a brown leather belt standing in front of a bridge over water.

Model reclining indoors wearing a navy ruffled jacket, black leather trousers, and heeled boots in front of a large bridge window.

A man wearing a belted navy trench coat stands outdoors beneath the structure of a large suspension bridge.

Model posing in a black quilted jacket and pleated skirt on a boat with London's Tower Bridge in the background.

Burberry Winter 2026 Ad Campaign 2026

About

Burberry’s Winter 2026 ad campaign marks a decisive return to the storied brand’s London roots, masterfully grounding high-fashion sensibilities within the unmistakable pulse of an urban riverside environment. Under the creative direction of Daniel Lee, the project leans into a narrative of architectural poise, juxtaposing the house’s quintessential trench silhouettes and voluminous, textured faux fur outerwear against the industrial grandeur of Tower Bridge. Photographer Glen Luchford elevates this commercial endeavor through the lens of analogue film, capturing an editorial perspective that feels both nostalgic and distinctly contemporary. By prioritizing natural light, the visuals emphasize the tactile quality of fringed hems and dramatic ruffled collars, allowing the material depth of the collection to anchor the frame. The campaign benefits from a diverse ensemble of models and talent, who bring an air of confident ease to the city-street setting. With refined art direction from Lane & Associates, the imagery successfully navigates the balance between aspirational luxury and accessible lifestyle aesthetics. The result is a visual language that honors British heritage while pushing the boundaries of modern fashion storytelling, proving that the intersection of iconic cityscapes and elevated apparel remains a potent, resonant strategy for one of the world's most enduring luxury fashion houses.