Bonds
Hello Friction - Rugby
Brand
ProjectHello Friction - Rugby
Date
Jan 2025
Description
Bonds explores the intersection of intensity and relief in this commercial campaign for their Hello Friction project. The spot centres on the physical confrontation between two rugby players, utilising natural light to sharpen the focus on dynamic movement and athletic action. Developed by Special Sydney with production from Collider, the piece relies on a live-action technique to translate the friction of the sport into a high-energy visual sequence. Post-production and VFX work were handled by ARC and Manimal Post, while media efforts were managed by OMD and Incubeta.
Style
Horizontal, Commercial, Action
Techniques
Natural light
Industries
Football (American)
Color
Royal Blue
Jet Black
Background
Park
Context
TVC / TV Commercial
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