Bonds: Hello Friction - Rugby
Brand
Date
Jan 2025
Description
Bonds explores the theme of physical relief in this commercial campaign, titled 'Hello Friction - Rugby.' The spot features two rugby players in a high-intensity standoff on an outdoor field, using dynamic movement and natural light to anchor the brand within a sports-focused context. The project was developed by agency Special Sydney with production from Collider. The visual narrative relies on live-action techniques to emphasize the interplay between the athletes, supported by post-production and VFX work from both ARC (Australia) and Manimal Post.
Style
Horizontal, Commercial, Action
Techniques
Natural light
Industries
Color
Royal Blue
Jet Black
Background
Park
Context
TVC / TV Commercial
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