Bonds
Rugby
Brand
ProjectRugby
Date
Jan 2025
Description
Bonds captures the intensity of the pitch in this rugby-focused commercial. The spot channels the energy of a team huddle and the physicality of gameplay through a series of kinetic, low-angle shots. Produced by Collider with creative agency Special Sydney, the project leans into a gritty aesthetic. The film employs a natural light look, utilising analogue film techniques to ground the live-action performance in an authentic, outdoor setting.
Style
Horizontal, Commercial, Gritty
Techniques
Analogue / film, Natural light
Industries
Football (American)
Color
Sky Blue
Jet Black
Background
Park
Context
Advertising Campaign, TVC / TV Commercial
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