Bonds
Made for Down Under
Brand
ProjectMade for Down Under
Date
Jun 2026
Description
Bonds explores local landscapes in the 'Made for Down Under' campaign. The spot features an atmospheric color grade and natural light, positioning the brand within a distinctively Australian narrative. The film leans into cinematic production with gritty, analogue-inspired textures. Daniel Fletcher directed the post-production and VFX elements, which integrate surreal elements into the suburban backyard setting.
Style
Horizontal, Cinematic, Gritty
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black
Background
House
Context
TVC / TV Commercial
Associated creatives
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