Bonds: Hello Friction
Brand
Date
Jan 2025
Description
Bonds explores kitchen dynamics in their latest commercial, Hello Friction. The project leans into a narrative-driven live-action technique, capturing a shift from high-tension kitchen antics to a polished, relaxed finale. Developed alongside creative agency Special Sydney, the spot moves from a fast-paced argument between two chefs to a moment of release. Production was handled by Collider, with VFX and post-production support provided by ARC (Australia) and Manimal Post.
Style
Horizontal, Commercial, Polished
Industries
Color
Pure White
Jet Black
Background
Commercial Kitchen
Context
TVC / TV Commercial
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