Bonds explores kitchen dynamics in their latest commercial, Hello Friction. The project leans into a narrative-driven live-action technique, capturing a shift from high-tension kitchen antics to a polished, relaxed finale.
Developed alongside creative agency Special Sydney, the spot moves from a fast-paced argument between two chefs to a moment of release. Production was handled by Collider, with VFX and post-production support provided by ARC (Australia) and Manimal Post.
