Bonds
Hello Friction
Brand
ProjectHello Friction
Date
Jan 2025
Description
Bonds explores the intersection of comfort and professional intensity in the 'Hello Friction' campaign. Developed alongside Special Sydney, the commercial spot leans into a high-energy kitchen environment, contrasting the fast-paced nature of culinary work with a moment of relaxation. Produced by Collider with post-production and VFX by ARC (Australia) and Manimal Post, the project utilises a polished live-action technique to transition from a heated chef confrontation to a grounded, toast-ready reveal. The execution maintains a clean commercial aesthetic throughout the production.
Style
Horizontal, Commercial, Polished
Industries
Grocery
Color
Pure White
Jet Black
Background
Commercial Kitchen
Context
TVC / TV Commercial
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