Bonds: Double Rainbouu
Brand
Date
Jan 2024
Description
Bonds launches its Double Rainbouu collaboration, a high street fashion campaign that leans into a relaxed coastal aesthetic. The imagery balances classic lifestyle portraiture with vibrant primary colour contrasts, set against sun-drenched beaches and roadside backdrops. Captured by photographer Byron Spencer with creative direction by Nikki Metzner, the series highlights a playful, casual wardrobe through analogue-inspired film techniques. The campaign prioritizes natural light, utilizing warm tones and coastal scenery to anchor the collaborative collection in a sunlit, carefree atmosphere.
Style
Warm
Techniques
Natural light
Industries
Color
Pure White
Context
Advertising Campaign
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