Bonds
Double Rainbouu
Jan 2024
Bonds collaborates with Double Rainbouu for a seasonal fashion campaign that leans into a relaxed, sun-drenched coastal aesthetic. The imagery explores a vibrant lifestyle narrative, utilising a saturated colour palette and natural light to emphasize the collection's playful patterns and classic silhouettes. Photographed by Byron Spencer under the creative direction of Nikki Metzner, the project captures candid moments across beachside and parking lot settings. The work pairs the brand's core essentials with bold tropical and graphic motifs, leaning into a casual, clean visual style. The series makes use of film photography techniques to ground the commercial approach in a tactile, sun-bleached look.
Warm
Natural light
High Street Fashion
Advertising Campaign
