Blumarine
Blumarine's romantic luxury fashion, eyewear, and high-editorial campaigns across digital and print
Featured Blumarine projects
This week's top Blumarine projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Blumarine · 'A City Tale' Pre-Fall 2023 Ad Campaign
Blumarine captures a sense of sophisticated restlessness in its A City Tale Pre-Fall 2023 ad campaign, a project that grounds high-fashion luxury within the gritty, rain-slicked reality of a New York City intersection. Under the creative direction of Nicola Brognano, the campaign serves as a masterclass in editorial minimalism, leaning into the tension between the brand’s vibrant, playful aesthetic and the muted, overcast tones of a Manhattan afternoon. Photographer Marili Andre makes expert use of natural light to accentuate the textures of the collection, from the plush, long-haired faux-fur jackets to the sharp, industrial edge of grommet-detailed leather belts. By employing a live-action technique, the imagery feels kinetic and urgent rather than static, with models Mammina Aker and Tanya Churbanova captured in motion against the backdrop of E 53 St and blurred yellow taxi cabs. Stylist Lotta Volkova anchors the looks with bold accessories, including sculptural bow-shaped bags and strappy gladiator footwear that provide a structural contrast to the fluid, ribbed knits and deep cowl necklines. The result is a cinematic portrait of modern urban life that feels both aspirational and authentically lived-in. Through a careful balance of low-angle framing and architectural scale, the campaign elevates everyday street scenes into a deliberate fashion narrative, successfully bridging the gap between luxury house heritage and contemporary, street-ready style.
Project Blumarine · Motel Stories
Motel Stories is a fashion editorial campaign for Blumarine that explores narrative tension through a series of cinematic, low-key vignettes. Captured by photographer Alfonso Anton Cornelis and styled by Giorgio Andrea Branduardi, the project leans into a moody aesthetic, utilizing chiaroscuro lighting to draw out textures in both clothing and skin. The series features model Jakob Jokerst alongside a female lead, set against deep burgundy backdrops and intimate hotel room settings. The styling emphasizes intricate detailing, ranging from silver jewelry and embellishments to tailored cargo pieces, with macro photography techniques highlighting the interplay of light and shadow across the subjects.
Project Blumarine · David Koma’s Blumarine Early Debut at The Fashion Awards 2024
Captured at The Fashion Awards 2024, this editorial series documents David Koma’s debut collection for Blumarine. The images channel a sharp, high-contrast aesthetic, utilising direct flash to highlight the intricate textures of sheer lace, chiffon, and structured tailoring against grand, historical interiors and reflective metallic settings. Photographer Simonas Berukstis frames the eveningwear through a series of vertical portraits, balancing the fluid, dramatic silhouettes of Koma’s designs with the rigid architecture of the shoot locations. The visuals emphasise the interplay between raw material and formal environment, featuring hair styling by Cos Sakkas and appearances by models Ashley Graham, Georgia Palmer, Lily McMenamy, and Malika El Maslouhi, alongside actor Alice Pagani.
Project Blumarine · Blumarine Resort 2026 Lookbook
The Blumarine Resort 2026 lookbook positions the collection within a stark, rugged coastal landscape, utilizing dark volcanic rock and ocean shorelines as a backdrop for the latest designs from David Koma. The imagery leans into editorial sensibilities, emphasizing the contrast between delicate, sheer textiles and the raw, earthy textures of the setting. Photographer Zoe Natale Mannella captures the collection using natural light to highlight the intricate layering of lace, crochet, and faux-fur pieces. The project features styling by Marc Goehring, with grooming by hair stylist Claire Grech and makeup artist Patrick Glatthaar. Casting for the campaign was directed by Ben Grimes, featuring models Summer Dirx, Malika El Maslouhi, and Nyaduola Gabriel.
Project Blumarine · Blumarine Eyewear 2025 Campaign
The Blumarine Eyewear 2025 campaign presents a series of studio portraits that highlight the season's optical and sunglass collections. Captured by photographer Lucrezia Ganazzoli, the campaign leans into a clean editorial aesthetic defined by minimalist backdrops and soft, directional lighting. Fashion designer David Koma contributes to the project’s visual identity, with the imagery featuring model Valerie Scherzinger in a range of neutral textures and sheer fabrics. The portraits utilize soft light and crisp, vertical compositions to emphasize the metallic hardware and structural detailing of the eyewear. Casting for the campaign was managed by Barbara Nicoli and Leila Ananna, with grooming provided by hair stylist Massimo Gamba and makeup artist Giulia Cigarini. The photography adopts a clean studio approach, focusing on the intersection of modern accessories and apparel.
Project Blumarine · Blumarine Pre-Fall 2025 Lookbook
The Blumarine Pre-Fall 2025 lookbook presents a crisp, studio-based editorial exploration of the collection's textural contrast and sharp tailoring. Photographed by Liv Liberg, the imagery leans into a recurring clean grid-tiled background, providing a minimalist stage for the interplay between voluminous faux-fur outerwear, intricate lace detailing, and distressed denim. Styling by Marc Goehring anchors the aesthetic in a polished, layered approach, with hair by Claire Grech and makeup by Patrick Glatthaar emphasizing a high-fashion, graphic finish. The production features set design by Giulia Jul Munari and casting by Julia Lange, maintaining a cohesive editorial style across all portraits through balanced lighting and intentional framing.
Project Blumarine · Blumarine Resort 2027 Lookbook
The Blumarine Resort 2027 lookbook serves as a masterclass in high-fashion editorial, blending archival romanticism with a distinctively sharp, modern edge. Photographer Vito Fernicola captures the collection through a multifaceted lens, alternating between the intimate drama of low-key chiaroscuro portraiture and the crisp, high-definition clarity of studio strobe photography. Central to the campaign is model Irina Shayk, whose presence anchors the narrative, moving seamlessly from the stark, moody allure of sheer black lace and feathered harnesses to the vibrant, playful energy of floral-embellished mini dresses and butterfly-motif sandals. Under the precise eye of fashion editor and stylist Marc Goehring, the project explores the tension between industrial utilitarianism and hyper-feminine detailing, utilizing textured elements like fringe, metallic discs, and crystal adornments to create a tactile visual experience. Hair stylist Kalle Eklund and makeup artist Patrick Glatthaar complement this direction with a polished, sculptural aesthetic, while set designer Giulia Jul Munari balances the chaos of the collection with industrial metal accents and clean, neutral backdrops. Whether leaning into the dramatic, high-contrast shadows of natural light outdoor scenes or the clinical precision of a seamless studio environment, the project effectively defines the Resort season, channeling a sophisticated blend of editorial minimalism and fearless, opulent styling that keeps Blumarine firmly at the vanguard of luxury fashion.
Project Blumarine, Marc Jacobs · 'Capsule Collection' 2023 Ad Campaign
The Blumarine x Marc Jacobs 2023 Capsule Collection ad campaign masterfully revives the high-octane aesthetic of the early 2000s, positioning luxury fashion within the familiar, slightly melancholic confines of an American school setting. By leveraging a Y2K-inspired visual language, the campaign leans into a nostalgic, cinematic quality that transforms mundane educational environments—gymnasiums, locker-lined corridors, and vintage-style classrooms—into stages for high-fashion storytelling. Under the combined creative direction of Nicola Brognano and Ava Nirui, the project captures the tension between the grit of distressed denim and the softness of lace-trimmed pink camisoles and ruffled skirts. Photographer Petra Collins expertly employs a mix of analogue film techniques and natural light, while Lotta Volkova’s styling emphasizes bold accessories like heavy chain belts, crystal-embellished branding, and knee-high stiletto boots to anchor the collection. The imagery alternates between high-contrast editorial minimalism and moodier, low-key chiaroscuro lighting, creating a layered narrative that feels both authentic to the era and undeniably modern. This commercial campaign succeeds by grounding the playful, hyper-feminine sensibilities of the collaboration in a gritty, institutional reality, ensuring that every texture—from sheer fabrics to metallic hardware—is rendered with striking clarity. The result is a cohesive, evocative lookbook that perfectly encapsulates the current cultural obsession with turn-of-the-millennium style, presented through a lens that feels both curated and raw.
Project Blumarine · Fall 2023 Ad Campaign
For the Blumarine Fall 2023 ad campaign, creative director Nicola Brognano orchestrates a masterclass in nocturnal tension, channeling a raw, suburban-gothic sensibility that subverts traditional luxury fashion house aesthetics. Captured through the lens of photographer Petra Collins, the imagery leans heavily into high-contrast chiaroscuro, utilizing cinematic lighting to ground the collection’s opulent textures—from metallic gowns and intricate leopard prints to heavy shearling and vinyl-finish leathers—against the quiet, uncanny backdrop of a residential night. The editorial narrative is defined by a sense of controlled chaos, where pyrotechnics and burning structures serve as dramatic framing devices, elevating everyday suburban environments into a theatrical stage. With styling by Lotta Volkova, the campaign expertly balances the interplay between vulnerability and edge, enhanced by the raw, tactile quality of 35mm film and purposeful lens flares that evoke a sense of voyeuristic immediacy. Casting directed by Maria Giulia Azario highlights a singular, unwavering focus, as the models—including Abby Champion—navigate the dark, atmospheric settings with a calm, deliberate presence. Supported by cinematographer Andrea Gavazzi, the work achieves a striking visual depth that feels both nostalgic and distinctly contemporary. This is a bold departure into the surreal, where the mundane becomes a site of intense, high-fashion storytelling, successfully positioning the Blumarine woman as an enigmatic protagonist traversing the shadows of an illuminated, nocturnal world.
Project Blumarine · Spring 2024 Ad Campaign
The Blumarine Spring 2024 ad campaign signals a distinct evolution for the historic fashion house, leaning into a brand of intimate, domestic editorial storytelling under the creative direction of Walter Chiapponi. Eschewing the hyper-gloss of traditional luxury advertising, this project captures an evocative lifestyle aesthetic that feels both grounded and aspirational. Photographed by Larissa Hofmann, the series utilizes soft natural light to emphasize the delicate textures of the collection, from intricate lace cut-outs to structured metallic bodices. The campaign masterfully places high-fashion garments within ordinary, lived-in interiors, featuring models like Ida Aduke and Emmi Boehm in settings that shift from sun-drenched bathrooms to quiet, panelled kitchens. Through the art direction of Christopher Simmonds and styling by Jonathan Kaye, the work maintains a rigorous focus on the garment's design while inviting the viewer into a deeply personal, portrait-oriented narrative. The imagery prioritizes a quiet, architectural rhythm, relying on clean compositions and elegant script typography to anchor the brand identity. By synthesizing editorial minimalism with the warmth of everyday environments, the campaign successfully elevates the collection beyond mere retail display, framing the Blumarine woman as a figure of effortless grace in an environment that feels tactile, authentic, and strikingly modern.
Project Blumarine · Eyewear 2025 Ad Campaign
The Blumarine Eyewear 2025 ad campaign serves as a masterclass in editorial minimalism, stripping back the noise to place the collection’s intricate craftsmanship in the spotlight. With creative direction by David Koma, the campaign captures an intimate, sophisticated mood that leans into the interplay between sheer, tactile textiles and sharp, structural eyewear design. Photographer Lucrezia Ganazzoli utilizes precise studio strobe techniques to highlight the delicate gold-tone hardware and crystal embellishments that define the season’s frames. By pairing rimless, tinted silhouettes and bold black-rimmed glasses with a palette of pale blue, beige, and white, the imagery creates a cohesive visual language that feels both modern and timeless. Model Valerie Scherzinger brings a nuanced energy to each portrait, perfectly complemented by the textured, wet-look styling from Massimo Gamba and clean makeup by Giulia Cigarini. The series relies on a rigorous focus on detail, ensuring that the interplay of light and shadow emphasizes the natural skin textures of the subjects alongside the luxury materials of the frames. Through a controlled, clean aesthetic, the campaign eschews complexity to celebrate the inherent elegance of the accessories, resulting in a series of portraits that feel like high-end editorial staples rather than simple commercial assets. This disciplined approach reinforces Blumarine’s identity as a brand that values understated refinement above all else.
Blumarine · Spring / Summer 2021
The Blumarine Spring / Summer 2021 collection is presented through a cinematic fashion film that explores the interplay between nature and high-fashion aesthetics. Set against garden-inspired backdrops, the film features models draped in embellished garments, captured through a lens of moody, low-key lighting and vibrant color tones. Produced by Partner Films New York, the project leans into a dramatic atmosphere. Through a live-action technique, the film highlights the delicate textures of both the collection and the blooming roses that populate the frame.
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