Blumarine
Blumarine's romantic luxury fashion, eyewear, and high-editorial campaigns across digital and print
Featured Blumarine projects
This week's top Blumarine projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Blumarine · 'A City Tale' Pre-Fall 2023 Ad Campaign
Blumarine captures a sense of sophisticated restlessness in its A City Tale Pre-Fall 2023 ad campaign, a project that grounds high-fashion luxury within the gritty, rain-slicked reality of a New York City intersection. Under the creative direction of Nicola Brognano, the campaign serves as a masterclass in editorial minimalism, leaning into the tension between the brand’s vibrant, playful aesthetic and the muted, overcast tones of a Manhattan afternoon. Photographer Marili Andre makes expert use of natural light to accentuate the textures of the collection, from the plush, long-haired faux-fur jackets to the sharp, industrial edge of grommet-detailed leather belts. By employing a live-action technique, the imagery feels kinetic and urgent rather than static, with models Mammina Aker and Tanya Churbanova captured in motion against the backdrop of E 53 St and blurred yellow taxi cabs. Stylist Lotta Volkova anchors the looks with bold accessories, including sculptural bow-shaped bags and strappy gladiator footwear that provide a structural contrast to the fluid, ribbed knits and deep cowl necklines. The result is a cinematic portrait of modern urban life that feels both aspirational and authentically lived-in. Through a careful balance of low-angle framing and architectural scale, the campaign elevates everyday street scenes into a deliberate fashion narrative, successfully bridging the gap between luxury house heritage and contemporary, street-ready style.
Project Blumarine · Motel Stories
Motel Stories is a fashion editorial campaign for Blumarine that explores narrative tension through a series of cinematic, low-key vignettes. Captured by photographer Alfonso Anton Cornelis and styled by Giorgio Andrea Branduardi, the project leans into a moody aesthetic, utilizing chiaroscuro lighting to draw out textures in both clothing and skin. The series features model Jakob Jokerst alongside a female lead, set against deep burgundy backdrops and intimate hotel room settings. The styling emphasizes intricate detailing, ranging from silver jewelry and embellishments to tailored cargo pieces, with macro photography techniques highlighting the interplay of light and shadow across the subjects.
Project Blumarine · David Koma’s Blumarine Early Debut at The Fashion Awards 2024
Captured at The Fashion Awards 2024, this editorial series documents David Koma’s debut collection for Blumarine. The images channel a sharp, high-contrast aesthetic, utilising direct flash to highlight the intricate textures of sheer lace, chiffon, and structured tailoring against grand, historical interiors and reflective metallic settings. Photographer Simonas Berukstis frames the eveningwear through a series of vertical portraits, balancing the fluid, dramatic silhouettes of Koma’s designs with the rigid architecture of the shoot locations. The visuals emphasise the interplay between raw material and formal environment, featuring hair styling by Cos Sakkas and appearances by models Ashley Graham, Georgia Palmer, Lily McMenamy, and Malika El Maslouhi, alongside actor Alice Pagani.
Project Blumarine · Blumarine Resort 2026 Lookbook
The Blumarine Resort 2026 lookbook positions the collection within a stark, rugged coastal landscape, utilizing dark volcanic rock and ocean shorelines as a backdrop for the latest designs from David Koma. The imagery leans into editorial sensibilities, emphasizing the contrast between delicate, sheer textiles and the raw, earthy textures of the setting. Photographer Zoe Natale Mannella captures the collection using natural light to highlight the intricate layering of lace, crochet, and faux-fur pieces. The project features styling by Marc Goehring, with grooming by hair stylist Claire Grech and makeup artist Patrick Glatthaar. Casting for the campaign was directed by Ben Grimes, featuring models Summer Dirx, Malika El Maslouhi, and Nyaduola Gabriel.
Project Blumarine · Blumarine Eyewear 2025 Campaign
The Blumarine Eyewear 2025 campaign presents a series of studio portraits that highlight the season's optical and sunglass collections. Captured by photographer Lucrezia Ganazzoli, the campaign leans into a clean editorial aesthetic defined by minimalist backdrops and soft, directional lighting. Fashion designer David Koma contributes to the project’s visual identity, with the imagery featuring model Valerie Scherzinger in a range of neutral textures and sheer fabrics. The portraits utilize soft light and crisp, vertical compositions to emphasize the metallic hardware and structural detailing of the eyewear. Casting for the campaign was managed by Barbara Nicoli and Leila Ananna, with grooming provided by hair stylist Massimo Gamba and makeup artist Giulia Cigarini. The photography adopts a clean studio approach, focusing on the intersection of modern accessories and apparel.
Project Blumarine · Blumarine Pre-Fall 2025 Lookbook
The Blumarine Pre-Fall 2025 lookbook presents a crisp, studio-based editorial exploration of the collection's textural contrast and sharp tailoring. Photographed by Liv Liberg, the imagery leans into a recurring clean grid-tiled background, providing a minimalist stage for the interplay between voluminous faux-fur outerwear, intricate lace detailing, and distressed denim. Styling by Marc Goehring anchors the aesthetic in a polished, layered approach, with hair by Claire Grech and makeup by Patrick Glatthaar emphasizing a high-fashion, graphic finish. The production features set design by Giulia Jul Munari and casting by Julia Lange, maintaining a cohesive editorial style across all portraits through balanced lighting and intentional framing.
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