Blumarine: Blumarine PF25

Sep 2025

The Blumarine PF25 fashion campaign channels a candid, high-contrast aesthetic through a series of editorial portraits. Captured by photographer Priscillia Saada, the series centers on model Vakare Steputyte in a variety of urban and transit-adjacent settings, punctuated by the inclusion of various dog breeds. The visual language leans into a mix of Y2K influences and clean, commercial framing, often utilizing hard light and deep shadows to accentuate the textures of the collection's knitwear and sequined details. Fashion styling by Rocco Collazzo emphasizes a cohesive, dark-toned wardrobe, while hair styling by Yuri Napolitano maintains a precise, editorial finish throughout. The imagery frequently employs natural light to bridge the gap between structured architectural backdrops—such as mosaic tilework and glass-walled transit hubs—and the more intimate, playful interactions between the talent and her canine counterparts.