Blumarine

Sep 2025

The Blumarine PF25 fashion campaign highlights the brand's latest pre-fall collection through a series of editorial images captured by photographer Priscillia Saada. The campaign features model Vakare Steputyte in a variety of urban and indoor settings, emphasizing a Y2K aesthetic through textured knits, sequined embellishments, and pointed-toe mules. With fashion styling by Rocco Collazzo and hair styling by Yuri Napolitano, the imagery utilizes natural light and hard light techniques to define the textures of the apparel and the accompanying dogs featured in each frame. The shoot blends candid interactions with polished editorial poses, resulting in a clean, vertical series that captures the collection's juxtaposition of delicate details and structured outerwear.