Blumarine

May 2025

The Blumarine Eyewear 2025 campaign presents a series of portraits centered on a minimalist, high-fashion aesthetic. Photographed by Lucrezia Ganazzoli, the campaign features model Valerie Scherzinger showcased against clean, neutral backgrounds to emphasize the structural details of the eyewear collection. The imagery leans into editorial portraiture, utilizing soft, natural light to highlight the metallic hardware and frames designed by David Koma. The visual approach relies on a clean, consistent art direction that balances the eyewear with neutral apparel. With hair styling by Massimo Gamba and makeup by Giulia Cigarini, the portraits maintain a focus on texture and form. Casting was provided by Barbara Nicoli & Leila Ananna, ensuring a cohesive look throughout the series.

Editorial, Vertical, Clean

Eyewear

White Seamless

Advertising Campaign