Blumarine: Blumarine Eyewear 2025 Campaign

May 2025

The Blumarine Eyewear 2025 campaign presents a series of studio portraits that highlight the season's optical and sunglass collections. Captured by photographer Lucrezia Ganazzoli, the campaign leans into a clean editorial aesthetic defined by minimalist backdrops and soft, directional lighting. Fashion designer David Koma contributes to the project’s visual identity, with the imagery featuring model Valerie Scherzinger in a range of neutral textures and sheer fabrics. The portraits utilize soft light and crisp, vertical compositions to emphasize the metallic hardware and structural detailing of the eyewear. Casting for the campaign was managed by Barbara Nicoli and Leila Ananna, with grooming provided by hair stylist Massimo Gamba and makeup artist Giulia Cigarini. The photography adopts a clean studio approach, focusing on the intersection of modern accessories and apparel.

Editorial, Vertical, Clean

White Seamless

Advertising Campaign