Blumarine

May 2026

The Blumarine Resort 2027 lookbook serves as a masterclass in high-fashion editorial, blending archival romanticism with a distinctively sharp, modern edge. Photographer Vito Fernicola captures the collection through a multifaceted lens, alternating between the intimate drama of low-key chiaroscuro portraiture and the crisp, high-definition clarity of studio strobe photography. Central to the campaign is model Irina Shayk, whose presence anchors the narrative, moving seamlessly from the stark, moody allure of sheer black lace and feathered harnesses to the vibrant, playful energy of floral-embellished mini dresses and butterfly-motif sandals. Under the precise eye of fashion editor and stylist Marc Goehring, the project explores the tension between industrial utilitarianism and hyper-feminine detailing, utilizing textured elements like fringe, metallic discs, and crystal adornments to create a tactile visual experience. Hair stylist Kalle Eklund and makeup artist Patrick Glatthaar complement this direction with a polished, sculptural aesthetic, while set designer Giulia Jul Munari balances the chaos of the collection with industrial metal accents and clean, neutral backdrops. Whether leaning into the dramatic, high-contrast shadows of natural light outdoor scenes or the clinical precision of a seamless studio environment, the project effectively defines the Resort season, channeling a sophisticated blend of editorial minimalism and fearless, opulent styling that keeps Blumarine firmly at the vanguard of luxury fashion.

Lifestyle, Editorial, Vertical, Vertical

Luxury Fashion Houses, Fashion