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·'A City Tale' Pre-Fall 2023 Ad Campaign

Tanya Churbanova wearing a fuzzy pink jacket and red bow backpack on a rainy city crosswalk for Blumarine.

Mammina Aker posing in a black dress with a wide grommet belt on a city street for Blumarine Pre-Fall 2023.

Two models walking down a city street, one wearing a denim outfit with a black handbag, the other in a bright pink dress

Model Mammina Aker wearing a black backless grommet top and matching leather belt on a wet city street for Blumarine.

Model Mammina Aker poses in a vibrant pink dress holding a red buckle bag on a rainy city street for Blumarine.

Model in pink dress and red handbag posing on a wet city street between high-rise buildings.

Model wearing a fuzzy pink jacket and carrying a red handbag on a rainy city street

Two models walking past a stone building in urban New York wearing denim and vibrant pink dresses carrying large handbags

Two female models in matching periwinkle knit outfits running past a large classical stone building exterior.

Model in a black dress and grommet belt posing outdoors on an urban street with tall skyscrapers in the background.

Two models in lavender ribbed knitwear running past a stone building exterior with American flags

Blumarine 'A City Tale' Pre-Fall 2023 Ad Campaign 2023

About

Blumarine captures a sense of sophisticated restlessness in its A City Tale Pre-Fall 2023 ad campaign, a project that grounds high-fashion luxury within the gritty, rain-slicked reality of a New York City intersection. Under the creative direction of Nicola Brognano, the campaign serves as a masterclass in editorial minimalism, leaning into the tension between the brand’s vibrant, playful aesthetic and the muted, overcast tones of a Manhattan afternoon. Photographer Marili Andre makes expert use of natural light to accentuate the textures of the collection, from the plush, long-haired faux-fur jackets to the sharp, industrial edge of grommet-detailed leather belts. By employing a live-action technique, the imagery feels kinetic and urgent rather than static, with models Mammina Aker and Tanya Churbanova captured in motion against the backdrop of E 53 St and blurred yellow taxi cabs. Stylist Lotta Volkova anchors the looks with bold accessories, including sculptural bow-shaped bags and strappy gladiator footwear that provide a structural contrast to the fluid, ribbed knits and deep cowl necklines. The result is a cinematic portrait of modern urban life that feels both aspirational and authentically lived-in. Through a careful balance of low-angle framing and architectural scale, the campaign elevates everyday street scenes into a deliberate fashion narrative, successfully bridging the gap between luxury house heritage and contemporary, street-ready style.