Blumarine

May 2025

The Blumarine Eyewear 2025 ad campaign serves as a masterclass in editorial minimalism, stripping back the noise to place the collection’s intricate craftsmanship in the spotlight. With creative direction by David Koma, the campaign captures an intimate, sophisticated mood that leans into the interplay between sheer, tactile textiles and sharp, structural eyewear design. Photographer Lucrezia Ganazzoli utilizes precise studio strobe techniques to highlight the delicate gold-tone hardware and crystal embellishments that define the season’s frames. By pairing rimless, tinted silhouettes and bold black-rimmed glasses with a palette of pale blue, beige, and white, the imagery creates a cohesive visual language that feels both modern and timeless. Model Valerie Scherzinger brings a nuanced energy to each portrait, perfectly complemented by the textured, wet-look styling from Massimo Gamba and clean makeup by Giulia Cigarini. The series relies on a rigorous focus on detail, ensuring that the interplay of light and shadow emphasizes the natural skin textures of the subjects alongside the luxury materials of the frames. Through a controlled, clean aesthetic, the campaign eschews complexity to celebrate the inherent elegance of the accessories, resulting in a series of portraits that feel like high-end editorial staples rather than simple commercial assets. This disciplined approach reinforces Blumarine’s identity as a brand that values understated refinement above all else.

Vertical, Commercial, Editorial

Studio strobe, Natural light

Eyewear, Fashion