Bath & Body Works Bath & Body Works TikTok Live Shopping Experience 2025

About

Bath & Body Works activates its digital retail presence through this interactive live shopping campaign. The project focuses on bridging the gap between social media engagement and online sales, centering on a series of mobile-first experiences tailored for TikTok. Produced by Razorfish, the creative features a clean visual direction that showcases fragrance bottles and body care products against a signature blue gingham backdrop. The execution highlights the mechanics of the shopping experience through live-action footage of interfaces and mobile interaction, illustrating how consumers engage with festive promotions during high-traffic retail windows.