Bath & Body Works
Holiday – 45
Brand
ProjectHoliday – 45
Date
May 2026
Description
Bath & Body Works brings a festive aesthetic to the cosmetics and beauty industry with this 45-second commercial spot. The narrative unfolds within a train station, blending vintage architecture with seasonal storytelling as travellers navigate a holiday-themed journey. Produced by 1stAveMachine with creative contributions from the community, the project uses a live-action technique to showcase seasonal candles and body care items. Cinematic camera work and a warm color palette define the visual identity, while post-production and VFX work by Max Cooper and Logan Highlen provide a polished, polished finish to the sequence.
Style
Horizontal, Cinematic, Warm
Industries
Cosmetics
Color
Pure White
Silver
Navy
Background
Transport Hub
Context
TVC / TV Commercial
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