Bath & Body Works: Fruit Fusion Hilary Duff

Jul 2026

Bath & Body Works highlights its Fruit Fusion collection in a new beauty campaign featuring Hilary Duff. The film showcases a series of performances set against dynamic water effects, utilising cinematic lighting to emphasise the textures of the splashing droplets and the subjects expressions. The project, developed in collaboration with agency Yard NYC, leans into a clean, live-action aesthetic. The production employs vertical framing to capture the singer-songwriter in close-up sequences, balancing a high-energy performance with the fragrance line's refreshing visual identity.

Vertical, Cinematic, Clean

White Seamless

Advertising Campaign