Bath & Body Works
Fruit Fusion Hilary Duff
Brand
ProjectFruit Fusion Hilary Duff
Date
Jul 2026
Description
Bath & Body Works collaborates with talent Hilary Duff for the Fruit Fusion fragrance campaign. Developed alongside agency Yard NYC, the project centers on a series of live-action sequences featuring Duff performing against a backdrop of cascading water. The creative direction emphasizes a cinematic approach, utilizing dramatic backlighting to accentuate the movement of water droplets and textures. The composition relies on a vertical format to capture a succession of close-up portraits and performance shots.
Style
Vertical, Cinematic, Clean
Industries
Fragrance
Color
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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