BACARDÍ, Camila Cabello: Soundwaves
Brands
Date
Jun 2024
Description
BACARDÍ and Camila Cabello collaborate on Soundwaves, a music-driven campaign set across a mix of intimate, dimly lit bar interiors and sunlit urban streetscapes. The project balances atmospheric product shots with high-energy choreography, leaning into a warm vintage aesthetic to ground the performance. Executing a cinematic live-action technique, the production utilizes dynamic camera movements to transition between structured indoor sequences and expansive outdoor scenes. Sound design and audio production were handled by Wave Studios NY.
Style
Horizontal, Action, Cinematic, Warm
Industries
Background
Bar
Context
Music Video
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