BACARDÍ and Camila Cabello collaborate on Soundwaves, a music-driven campaign set across a mix of intimate, dimly lit bar interiors and sunlit urban streetscapes. The project balances atmospheric product shots with high-energy choreography, leaning into a warm vintage aesthetic to ground the performance.
Executing a cinematic live-action technique, the production utilizes dynamic camera movements to transition between structured indoor sequences and expansive outdoor scenes. Sound design and audio production were handled by Wave Studios NY.
