BACARDÍ: Reserva Ocho
Brand
Date
Feb 2023
Description
BACARDÍ showcases its Reserva Ocho spirit through a series of atmospheric vignettes centered on music production and nighttime culture. The campaign film leans into a moody aesthetic, utilizing warm red and golden lighting to illuminate DJ equipment and intimate social settings. Captured in a dimly lit interior, the project employs slow motion and cinematic composition to highlight the tactile process of mixing music alongside the product experience. TBD Post oversaw the post-production, applying high-contrast color grading to define the film's nighttime energy and shadow detail.
Style
Horizontal, Cinematic, Moody
Techniques
Slow motion
Industries
Color
Jet Black
Scarlet
Background
Bar
Context
Music Video
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