Alemais
Alemais's vibrant designer fashion editorials, textile campaigns and resort collections
Featured Alemais projects
This week's top Alemais projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Alemais · Alemais is Touring
Alemais presents 'Alemais is Touring,' an editorial fashion campaign that captures the brand’s latest collection through a candid, travel-inspired narrative. Shot on location in European city centers, the project leans into a documentary aesthetic to highlight the intricate patterns and silhouettes of the garments against historic architecture. Photographer Georges Antoni leads the creative direction, employing natural light and an analogue film technique to ground the series in a warm, nostalgic palette. The imagery balances the vibrancy of the apparel with the textured surroundings of cobblestone plazas, streetscapes, and café terraces. Expertly supported by hair stylist Fernando Torrent and make-up artist Fidel Fernandez, the campaign achieves a relaxed, spontaneous quality. The project highlights a playful interplay between fashion and urban environments, utilizing retro-leaning textures and clean compositions to showcase the collection.
Project Alemais · Deep Sea Dreaming
Deep Sea Dreaming is a fashion campaign for Alemais that juxtaposes the organic textures of subterranean limestone caves with the fluid, ethereal movement of underwater photography. The project features a series of editorial images capturing the brand's latest collection, utilizing natural light and atmospheric refractions to highlight detailed fabric prints and marine-inspired motifs. Photographer Georges Antoni leads the visual direction, framing the model against rugged, cavernous environments and beneath the surface of the water to create a sense of tactile contrast. Hair stylist Daren Borthwick supports the production, ensuring a cohesive aesthetic across both the high-contrast low-key cave portraits and the sun-drenched, aquatic compositions.
Project Alemais · CELEBRACIÓN
CELEBRACIÓN is a vibrant fashion campaign for Alemais, showcasing the label’s signature focus on artisanal prints and intricate textile detailing. The project leans into a sun-drenched, playful aesthetic, utilizing bold color-blocking against architectural backdrops of yellow, pink, and red. Through a series of editorial portraits and candid groupings, the imagery highlights textured woven accessories, floral motifs, and whimsical silhouettes. Creative direction is led by Lesleigh Jermanus, with fashion styling by Caterina Scardino. The editorial narrative is captured through a combination of photography by Georges Antoni and videography by Dylan Buzolich, emphasizing a warm, analogue film quality. Beauty direction is provided by hair stylist Koh and make-up artist Isabella Schimid, who complete the polished, high-energy compositions.
Alemais · Island Odyssey Fall 24
Island Odyssey Fall 24 marks a transition for Alemais, presenting a collection that leans into the raw, textured environments of the Australian coastline. The campaign, directed by Claudia Rose, positions its subjects against a backdrop of weathered granite boulders, sandy hills, and expansive rural plains. By utilizing natural daylight and golden hour illumination, the imagery emphasizes the intricate embroidery and botanical motifs central to the season's apparel. Photographer Georges Antoni documents the collection through an editorial lens, often employing low-angle perspectives to heighten the relationship between the garments and the rugged landscape. The production aesthetic balances a cinematic road-trip atmosphere with a candid, documentary-style approach to movement. With styling by Caroline Tran, the work integrates hair by Daren Borthwick and makeup by Isabella Schimid, maintaining a cohesive, free-spirited visual language across the series.
Project Alemais · Accessories
Alemais presents a collection of accessories through a series of still life editorials that lean into vibrant palettes and eclectic, graphic arrangements. The campaign features the brand's signature patterned bags and sun hats, framed by a playful interplay of organic produce, sculptural objects, and primary-hued backgrounds. Captured by photographer Anna Pagossova, the imagery employs clean studio lighting and natural light to emphasize the rich textile details of each piece. Prop stylist Kirsten Bookallil creates a sense of whimsy by juxtaposing fashion items with unexpected elements like chess pieces, dice, and seasonal fruits, resulting in a series that balances a clean commercial aesthetic with an artistic approach.
Project Alemais · Pre Fall '24 Players
For its Pre Fall '24 'Players' collection, Alemais channels a distinct retro-futuristic energy through an expansive series of fashion editorials. Under the creative direction of Lesleigh Jermanus, the project balances domestic, kitchen-based scenes with surreal, studio-set environments anchored by stacks of glowing vintage CRT monitors. The aesthetic relies heavily on analogue-inflected film techniques and low-key chiaroscuro lighting to elevate the label's signature vibrant prints and tactile textiles. Photographer Georges Antoni and stylist Caroline Tran craft a visual narrative that shifts between warm, natural light and cool, moody hues. The imagery frequently incorporates experimental elements—including face-adorned gemstones, digital glitch effects, and painted landscape backdrops—that contrast with the collection's refined patterns. Technical precision from digital operator Jon Calvert and intricate beauty looks by makeup artist Victoria Baron and hair stylist Daren Borthwick round out the production's polished, contemporary finish.
Project Alemais · Trippy Troppo - Summer 23
Alemais presents Trippy Troppo, a vibrant summer 23 campaign that captures a coastal, resort-inspired aesthetic. Set against lush tropical foliage and expansive shorelines, the work leans into an earthy, sun-drenched palette to showcase intricate botanical prints and voluminous silhouettes. The imagery employs a raw, tactile quality through the use of analogue film techniques and warm, natural light, emphasizing the textures of both the environment and the detailed textile designs. Photographed by Georges Antoni, the series features models styled by Caroline Tran in a range of vivid, patterned resort wear. The production integrates candid movement with art-directed portraits, utilizing backdrops of rugged rocks, sandy beaches, and dynamic fabric drapes. With creative direction spanning production, hair, and make-up, the campaign maintains a consistent, atmospheric focus on natural coastal elements.
Project Alemais · Resort
Alemais presents a new fashion campaign for their Resort collection, captured along rugged coastal terrains and open shorelines. Through the lens of creative director Justin Woo, the imagery highlights a mix of vibrant, patterned resortwear and intricate white-work garments against natural, atmospheric backdrops. With direction from Lesleigh Jermanus, the project leans into editorial sensibilities, utilising natural light to emphasize the rich fabric textures and bold floral motifs characteristic of the collection. The campaign incorporates both warm golden hour tones and soft twilight palettes, employing analogue film techniques to frame the garments within expansive, outdoor environments.
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