Alemais: Deep Sea Dreaming

Jan 2025

Deep Sea Dreaming is a fashion campaign for Alemais that juxtaposes the organic textures of subterranean limestone caves with the fluid, ethereal movement of underwater photography. The project features a series of editorial images capturing the brand's latest collection, utilizing natural light and atmospheric refractions to highlight detailed fabric prints and marine-inspired motifs. Photographer Georges Antoni leads the visual direction, framing the model against rugged, cavernous environments and beneath the surface of the water to create a sense of tactile contrast. Hair stylist Daren Borthwick supports the production, ensuring a cohesive aesthetic across both the high-contrast low-key cave portraits and the sun-drenched, aquatic compositions.

Editorial, Vertical, Warm

Natural light

Advertising Campaign