Alemais

Jan 2025

Deep Sea Dreaming is a fashion campaign for Alemais that juxtaposes the organic textures of subterranean limestone caves with the fluid, ethereal movement of underwater portraiture. The project leans into a dual-setting narrative, contrasting the raw, desaturated grit of cavernous interiors with the vibrant, sun-drenched atmosphere of the sea. Photographer Georges Antoni captures the collection through a series of editorial vignettes, utilising natural light to highlight the intricate patterns and saturated textiles of the garments. The imagery employs low-key lighting and caustics to create a cinematic quality, with hair styling by Daren Borthwick providing a tactile finish against the rugged rock formations.

Editorial, Vertical, Warm

Natural light

Designer Fashion

Advertising Campaign