Alemais

Alemais is Touring

Brand

Alemais

ProjectAlemais is Touring

Date

Jan 2025

Description

Alemais is Touring captures the brand's latest collection through a documentary-style fashion editorial series. Shot across historic European public squares and urban streetscapes, the project leans into a candid, travel-inspired narrative that highlights vibrant prints and intricate textile details. Photographer Georges Antoni utilizes natural light and an analogue film aesthetic to emphasize the tactile quality of the garments against textured architectural backgrounds. With hair styling by Fernando Torrent and make-up by Fidel Fernandez, the imagery maintains a relaxed, editorial tone that bridges contemporary designer fashion with a 1970s-inspired visual sensibility.

Style

Editorial, Vertical

Techniques

Natural light

Industries

Designer Fashion

Context

Lookbook, Advertising Campaign