Alemais: Alemais is Touring

Jan 2025

Alemais presents 'Alemais is Touring,' an editorial fashion campaign that captures the brand’s latest collection through a candid, travel-inspired narrative. Shot on location in European city centers, the project leans into a documentary aesthetic to highlight the intricate patterns and silhouettes of the garments against historic architecture. Photographer Georges Antoni leads the creative direction, employing natural light and an analogue film technique to ground the series in a warm, nostalgic palette. The imagery balances the vibrancy of the apparel with the textured surroundings of cobblestone plazas, streetscapes, and café terraces. Expertly supported by hair stylist Fernando Torrent and make-up artist Fidel Fernandez, the campaign achieves a relaxed, spontaneous quality. The project highlights a playful interplay between fashion and urban environments, utilizing retro-leaning textures and clean compositions to showcase the collection.

Editorial, Vertical

Natural light

Lookbook, Advertising Campaign