Alemais: CELEBRACIÓN

Jan 2024

CELEBRACIÓN is a vibrant fashion campaign for Alemais, showcasing the label’s signature focus on artisanal prints and intricate textile detailing. The project leans into a sun-drenched, playful aesthetic, utilizing bold color-blocking against architectural backdrops of yellow, pink, and red. Through a series of editorial portraits and candid groupings, the imagery highlights textured woven accessories, floral motifs, and whimsical silhouettes. Creative direction is led by Lesleigh Jermanus, with fashion styling by Caterina Scardino. The editorial narrative is captured through a combination of photography by Georges Antoni and videography by Dylan Buzolich, emphasizing a warm, analogue film quality. Beauty direction is provided by hair stylist Koh and make-up artist Isabella Schimid, who complete the polished, high-energy compositions.

Editorial, Vertical, Warm

Natural light

Advertising Campaign