Alemais

Jan 2024

CELEBRACIÓN is a vibrant fashion campaign for Alemais that leans into a sun-drenched, artisanal aesthetic. The project utilizes bold color blocking and playful textile layering to showcase the collection's intricate botanical prints and whimsical illustrations. Set against saturated architectural backdrops, the work balances candid energy with art-directed portraiture. The visual narrative, overseen by creative director Lesleigh Jermanus, emphasizes tactile accessories and textured surfaces. The campaign is brought to life through the fashion styling of Caterina Scardino, with editorial imagery captured by photographer Georges Antoni and dynamic videography by Dylan Buzolich. Polished finishing touches are provided by hair stylist Koh and make-up artist Isabella Schimid, using natural light to highlight the rich, saturated palettes and varied material details across the editorial series.

Editorial, Vertical, Warm

Natural light

Designer Fashion