Model wearing patterned dress and white tights seated on pavement next to a large red planter and yellow wall with text ALEMAIS

Textured woven handbag filled with foliage resting on a stack of colourful plastic chairs against a yellow wall

Two female models wearing patterned green and yellow matching outfits seated on a floral patterned sofa against a yellow wall.

Two models wearing patterned dresses and platform shoes against a bright yellow wall and concrete ground for Alemais

Woman in yellow patterned dress and slides seated in a yellow armchair outdoors holding flowers.

Model wearing a vibrant red printed maxi dress standing on a green barrel against a bright yellow wall with red lettering

Model wearing a vibrant green patterned silk headscarf and matching printed top, biting into fruit against a solid yellow background.

Model wearing a colourful patterned dress and wide-brimmed hat holding a matching patterned tote bag against a yellow wall

Model in patterned dress standing on a stool next to a potted topiary against a yellow wall

Three models wearing colorful printed garments posing against a bright yellow wall for Alemais

Two women in yellow patterned garments posing outdoors with yellow florals for Alemais CELEBRACIÓN campaign.

Two hands holding up a textured orange woven handbag filled with fresh yellow and pink flowers against a bright blue sky.

Model in a yellow patterned dress and long blue gloves posing against a pink brick wall for the Alemais Celebración campaign.

Black woman walking past a pink brick wall wearing a colourful patterned jumpsuit and holding a woven basket bag

Model in sheer floral dress reclining on a patterned mattress against a pink brick wall

Alemais CELEBRACIÓN 2024

About

CELEBRACIÓN is a vibrant fashion campaign for Alemais, showcasing the label’s signature focus on artisanal prints and intricate textile detailing. The project leans into a sun-drenched, playful aesthetic, utilizing bold color-blocking against architectural backdrops of yellow, pink, and red. Through a series of editorial portraits and candid groupings, the imagery highlights textured woven accessories, floral motifs, and whimsical silhouettes. Creative direction is led by Lesleigh Jermanus, with fashion styling by Caterina Scardino. The editorial narrative is captured through a combination of photography by Georges Antoni and videography by Dylan Buzolich, emphasizing a warm, analogue film quality. Beauty direction is provided by hair stylist Koh and make-up artist Isabella Schimid, who complete the polished, high-energy compositions.