Alemais

Jan 2024

Alemais presents Island Odyssey Fall 24, a fashion campaign that explores a rugged, coastal narrative through an editorial lens. Captured against the backdrop of windswept shorelines and rocky terrain, the imagery emphasizes a free-spirited aesthetic, blending botanical motifs with intricate embroidery and layered textures. Photographer Georges Antoni leads the visual execution, with creative direction by Claudia Rose. The campaign utilizes natural light and warm golden hour tones to highlight the movement of the collection, favoring a grainy, analogue film aesthetic that heightens the raw, atmospheric quality of the outdoor setting. Fashion stylist Caroline Tran curated the looks, while hair styling by Daren Borthwick and makeup by Isabella Schimid complete the production.

Editorial, Vertical, Warm

Natural light

Advertising Campaign