Alemais

Jan 2024

Alemais presents its Resort collection through a series of fashion editorials set against rugged, coastal landscapes. The campaign, directed by Lesleigh Jermanus with creative direction from Justin Woo, captures the intricate textures and bold patterns of the designer apparel in varying natural light. From golden hour warmth on sandy beaches to the dramatic backdrop of rocky cliffs, the imagery employs an editorial style that emphasizes both the volume and detail of the garments. The project uses analogue film techniques to highlight the collection's floral motifs, metallic embellishments, and layered fabrics. Throughout the various outdoor settings, the framing ranges from close-up portraiture to expansive, low-angle shots that frame the models within the natural terrain.

Editorial, Horizontal, Warm

Natural light

Designer Fashion

Sandy Beach

Lookbook