Alemais: Resort
Brand
Date
Jan 2024
Description
Alemais presents its Resort fashion campaign, a series of editorial images captured in coastal landscapes. Directed by Lesleigh Jermanus, the project highlights intricate fabric textures and bold, patterned apparel against the backdrop of sandy shores and rocky cliffs. The campaign leans into natural light and warm tones, utilizing the golden hour to accentuate the vibrant floral and abstract motifs of the collection. The imagery employs an analogue / film aesthetic to ground the designer fashion pieces in an expansive, atmospheric environment.
Style
Editorial, Horizontal, Warm
Techniques
Natural light
Industries
Background
Sandy Beach
Context
Lookbook
Associated creatives
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