Alemais

Jan 2024

Alemais presents the Pre Fall '24 'Players' collection through a cinematic and multifaceted lens. The campaign balances high-concept art direction with a nostalgic, retro-futuristic aesthetic, utilizing sets that layer domestic kitchen interiors, alpine painted backdrops, and stacks of vintage CRT monitors. The imagery is defined by a distinct juxtaposition of textures, pairing intricate knitwear and vibrant botanical prints with surreal facial embellishments like gemstone masks. Creative direction by Lesleigh Jermanus and photography by Georges Antoni guide the visual narrative, which cycles between warm, natural light and cool, moody low-key chiaroscuro. The styling by Caroline Tran draws on a rich palette, incorporating fuzzy mohair, silk, and patterned textiles that ground the surreal set-building in tangible, high-fashion detail. Supported by hair styling from Daren Borthwick and makeup by Victoria Baron, the series leans into analogue film sensibilities and digital distortion to create a layered, atmospheric look-book.

Editorial, Vertical

Designer Fashion

Lookbook