For its Pre Fall '24 'Players' collection, Alemais channels a distinct retro-futuristic energy through an expansive series of fashion editorials. Under the creative direction of Lesleigh Jermanus, the project balances domestic, kitchen-based scenes with surreal, studio-set environments anchored by stacks of glowing vintage CRT monitors. The aesthetic relies heavily on analogue-inflected film techniques and low-key chiaroscuro lighting to elevate the label's signature vibrant prints and tactile textiles.
Photographer Georges Antoni and stylist Caroline Tran craft a visual narrative that shifts between warm, natural light and cool, moody hues. The imagery frequently incorporates experimental elements—including face-adorned gemstones, digital glitch effects, and painted landscape backdrops—that contrast with the collection's refined patterns. Technical precision from digital operator Jon Calvert and intricate beauty looks by makeup artist Victoria Baron and hair stylist Daren Borthwick round out the production's polished, contemporary finish.
