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·Trippy Troppo - Summer 23

Model standing beneath a palm tree wearing a printed tropical dress with the skirt billowing dramatically toward the camera.

Low angle shot of a model wearing a cream dress with yellow embroidery beneath palm tree fronds for Alemais

Model relaxing on a striped sun lounger placed on coastal rocks with ocean and mountain background

Model wearing patterned orange shirt and green striped skirt standing on rocky coastline under cloudy sky

Model in patterned green dress and sunglasses posing on rocky shore with ocean and mountains in background

Model seated on a sandy beach wearing patterned resort clothing surrounded by ropes, captured in warm natural light.

Model running away along a sandy beach wearing a patterned dress with green and pink puff sleeves

Model wearing a colourful patterned dress running along a sandy beach with palm trees and water under a cloudy sky.

Model in printed patterned silk shirt and trousers walking along a tropical sandy beach shoreline.

Model standing on a sandy beach wearing a floral off-shoulder dress with mountains and ocean in background

Model crouching on a sandy beach wearing a floral print dress for Alemais Trippy Troppo campaign shot by Georges Antoni

Model in a floral print dress crouching on a sandy beach with palm trees under an overcast sky.

Two female models wearing patterned designer clothing posing against a clear sky background for Alemais fashion campaign.

Model standing on a sandy beach wearing patterned floral long-sleeve top and matching trousers against the ocean

Model with blonde hair wearing a floral print long-sleeve top and blue pants seated on a sandy beach against an ocean and sky backdrop.

Smiling woman running on a sandy beach holding an orange patterned umbrella under a partly cloudy sky.

Model standing outdoors wearing patterned ruffled blouse and printed shorts against palm trees and sky

A woman wearing a tiered floral dress standing beneath a palm tree on a sandy beach by the ocean.

Model standing on a sandy beach at sunset wearing a printed patterned backless dress with arms raised against the ocean.

Model lying on sandy beach at dusk wearing patterned orange and yellow dress for Alemais campaign

Alemais Trippy Troppo - Summer 23 2024

About

Alemais presents Trippy Troppo, a vibrant summer 23 campaign that captures a coastal, resort-inspired aesthetic. Set against lush tropical foliage and expansive shorelines, the work leans into an earthy, sun-drenched palette to showcase intricate botanical prints and voluminous silhouettes. The imagery employs a raw, tactile quality through the use of analogue film techniques and warm, natural light, emphasizing the textures of both the environment and the detailed textile designs. Photographed by Georges Antoni, the series features models styled by Caroline Tran in a range of vivid, patterned resort wear. The production integrates candid movement with art-directed portraits, utilizing backdrops of rugged rocks, sandy beaches, and dynamic fabric drapes. With creative direction spanning production, hair, and make-up, the campaign maintains a consistent, atmospheric focus on natural coastal elements.