Alemais

Jan 2024

Alemais presents the Trippy Troppo Summer 23 campaign, a high-summer editorial collection that leans into a vibrant coastal aesthetic. The visuals channel a relaxed, sun-drenched atmosphere, layering intricate botanical and floral prints against the raw, rugged textures of sandy shorelines, rock formations, and dense tropical foliage. Photographer Georges Antoni captures the collection through a series of sun-lit vignettes that highlight the movement of voluminous silhouettes and ornate textile details. The production features natural light and earthy color grading, punctuated by the deliberate use of draped orange fabric to create depth within the outdoor settings. Creative contributions include fashion styling by Caroline Tran, with hair by Michele McQuillan and make-up by Isabella Schimid, while Dylan Buzolich provides creative direction. The project features talent Charisse Mone, Marie Chanel, and Evie Ashby.

Editorial, Vertical, Warm

Natural light

Designer Fashion

Advertising Campaign, Lookbook