Alemais: Trippy Troppo - Summer 23

Jan 2024

Alemais presents Trippy Troppo, a vibrant summer 23 campaign that captures a coastal, resort-inspired aesthetic. Set against lush tropical foliage and expansive shorelines, the work leans into an earthy, sun-drenched palette to showcase intricate botanical prints and voluminous silhouettes. The imagery employs a raw, tactile quality through the use of analogue film techniques and warm, natural light, emphasizing the textures of both the environment and the detailed textile designs. Photographed by Georges Antoni, the series features models styled by Caroline Tran in a range of vivid, patterned resort wear. The production integrates candid movement with art-directed portraits, utilizing backdrops of rugged rocks, sandy beaches, and dynamic fabric drapes. With creative direction spanning production, hair, and make-up, the campaign maintains a consistent, atmospheric focus on natural coastal elements.

Editorial, Vertical, Warm

Natural light

Advertising Campaign, Lookbook