Adidas Originals
adidas Originals x Miaou
Brand
Projectadidas Originals x Miaou
Date
Dec 2025
Description
Adidas Originals collaborates with Miaou on this promotional campaign, highlighting a collection that blends athletic silhouettes with contemporary styling. Set against a desolate desert backdrop, the film follows two subjects in an open-top convertible, capturing their journey through a series of tracking and low-angle shots. The execution leans into a cinematic aesthetic, utilizing natural light and desaturated color grading to emphasize the stark, expansive landscape. With sound and music production by YOUTH MODE, the live-action project uses a grainy visual texture to frame the interaction between the two leads.
Style
Horizontal, Cinematic, Grainy
Industries
Sportswear
Color
Silver
Jet Black
Royal Blue
Background
Road
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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