Adidas Originals and Thug Club partner for their SS26 fashion collaboration, defined by a cinematic, high-street aesthetic. The project channels an atmospheric urban narrative through a series of gritty, live-action sequences.
Featuring production by Attitude Berlin and sound design by IXYXI, the film relies on desaturated color grading and careful composition to establish its visual rhythm. The work moves between industrial streetscapes and interior retail environments, leaning into a raw, documentary-style approach.
