Adidas Originals, Thug Club
SS26
Brands
ProjectSS26
Date
May 2026
Description
Adidas Originals and Thug Club debut their SS26 collaboration through a cinematic sequence that leans into the gritty aesthetic of urban environments. The project, produced by Attitude Berlin, channels an atmospheric mood through industrial backdrops and intimate street-level perspectives. The film utilizes desaturated color grading and natural lighting to emphasize the textures of its industrial city setting. Sound design by IXYXI complements the live-action technique, grounding the visual narrative in a raw, tactile fashion experience.
Style
Horizontal, Cinematic, Desaturated
Industries
High Street Fashion
Color
Jet Black
Medium Grey
Background
Street
Context
Advertising Campaign
Associated creatives
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