Adidas Originals: Superstar - Clocks

Brand

Date

Jul 2025

Description

Adidas Originals explores the concept of timelessness and patience in 'Superstar - Clocks,' a campaign that frames the iconic silhouette through a series of deliberate, high-contrast vignettes. The film features a diverse cast captured in minimalist studio environments, emphasizing the texture of classic tracksuits and outerwear against stark white seamless backgrounds. Produced with creative direction from Johannes Leonardo, the project utilizes a cinematic, desaturated aesthetic to strip back the visual noise. The execution leans into low-key chiaroscuro lighting, creating a sharp interplay of light and shadow that centers the focus on the subjects' movements and the enduring nature of the brand.

Style

Horizontal, Cinematic, Desaturated

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Background

White Seamless

Context

TVC / TV Commercial