Adidas Originals

Wipeout

Brand

Date

Apr 2026

Description

Adidas Originals presents Wipeout, a commercial campaign showcasing the brand's signature footwear silhouettes. The production leans into a raw aesthetic, utilizing live-action technique to highlight the intersection of sportswear and casual fashion. Shot in a cinematic, horizontal format, the film captures textural details of sneakers paired with denim, interspersed with hand-drawn motifs that ground the brand's identity. Developed with production from Biscuit Filmworks, the creative approach relies on tight framing and observational movement. William McVay and Max Cooper contributed to the project, with additional production services and sound design support provided by Max Cooper.

Style

Horizontal, Cinematic, Raw

Industries

Sportswear

Color

Jet Black

Navy

Background

Street

Context

TVC / TV Commercial