Adidas Originals
Wipeout
Brand
ProjectWipeout
Date
Apr 2026
Description
Adidas Originals launches the Wipeout campaign, a commercial film showcasing footwear through a textured, lifestyle-focused lens. The spot features tight focus on sneakers paired with denim, leaning into a raw aesthetic that captures the brand's identity through everyday movement. With production led by Biscuit Filmworks and creative contributions from William McVay and Max Cooper, the film utilizes live-action techniques to build a cinematic sequence. The visual narrative concludes with a detail of hand-drawn script on a dust-covered surface, grounding the production in a tactile, high-contrast environment.
Style
Horizontal, Cinematic, Raw
Industries
Sportswear
Color
Jet Black
Navy
Background
Street
Context
TVC / TV Commercial
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