Adidas Originals
Dressed Up
Brand
ProjectDressed Up
Date
Apr 2026
Description
Adidas Originals presents Dressed Up, a commercial film capturing the intersection of sportswear and street culture. The project centers on dynamic interactions between individuals in soccer jerseys and casual apparel, set against the backdrop of bustling urban traffic. Produced by Biscuit Filmworks with agency creative led by William McVay, the work utilizes live-action technique to emphasize energy and movement. Through the use of natural light and warm tones, the film maintains a kinetic, authentic pace throughout its sequence.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light
Industries
Sportswear
Color
Navy
Pure White
Jet Black
Background
Street
Context
TVC / TV Commercial
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