Adidas Originals

Dressed Up

Brand

Date

Apr 2026

Description

Adidas Originals presents 'Dressed Up,' a commercial video project that spotlights the intersection of sportswear and street-ready fashion. Directed and produced through Biscuit Filmworks, the film leans into a dynamic, fast-paced aesthetic set against the backdrop of an active urban landscape. The project channels energy through live-action footage featuring individuals styled in soccer jerseys and casual wear. With agency creative direction by William McVay and music by Max Cooper, the production emphasizes movement and authentic interaction within a dense city environment. The piece utilizes natural light and a warm color palette to define its visual tone.

Style

Horizontal, Commercial, Action, Warm

Techniques

Natural light

Industries

Sportswear

Color

Navy

Pure White

Jet Black

Background

Street