Adidas Originals
Pressure
Apr 2026
Adidas Originals presents Pressure, a commercial campaign capturing an intense urban gridlock scene situated beneath a concrete highway overpass. The narrative navigates the contrast between the static congestion of a traffic jam and the fluid movement of street culture. Directed through the lens of a live-action technique, the project utilizes natural lighting to ground the aesthetic in a realistic street environment. The visual composition employs a cinematic approach, balancing the weight of the urban landscape with high-energy movement. Production duties were handled by Biscuit Filmworks, with additional agency and production service contributions from William McVay and Max Cooper, who also provided the music and sound design.
Horizontal, Cinematic, Earthy
Sportswear
Street
TVC / TV Commercial
