Adidas Originals presents Pressure, a commercial campaign capturing an intense urban gridlock scene situated beneath a concrete highway overpass. The narrative navigates the contrast between the static congestion of a traffic jam and the fluid movement of street culture.
Directed through the lens of a live-action technique, the project utilizes natural lighting to ground the aesthetic in a realistic street environment. The visual composition employs a cinematic approach, balancing the weight of the urban landscape with high-energy movement.
Production duties were handled by Biscuit Filmworks, with additional agency and production service contributions from William McVay and Max Cooper, who also provided the music and sound design.
