Adidas Originals
I Spy
Brand
ProjectI Spy
Date
Apr 2026
Description
Adidas Originals presents 'I Spy,' a commercial film that captures the stillness of a gridlocked urban landscape. The narrative centers on a congested street scene, focusing on the interactions of individuals waiting amidst a line of stalled vehicles. Produced by Biscuit Filmworks, the project leans into a cinematic aesthetic, employing a raw, live-action technique to ground the visual storytelling in street-level realism. William McVay contributed to the agency and creative development, while sound design by Max Cooper frames the atmosphere of the bustling environment.
Style
Horizontal, Cinematic, Raw
Industries
Sportswear
Background
Street
Context
TVC / TV Commercial
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