Adidas Originals presents I Spy, a cinematic commercial spot capturing the kinetic energy of an urban traffic jam. The film leans into a raw, live-action aesthetic, focusing on the static tension of stalled vehicles and the movement of a crowd caught in the gridlock.
Developed with production by Biscuit Filmworks, the project integrates sound design to underscore the busy street environment. William McVay provided agency and creative oversight, while Max Cooper contributed to the music and sound composition to maintain the project's rhythmic pace.
